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The Chuck ToddCast

Virginia governors race previews 2022 messaging war

The Chuck ToddCast

iHeartPodcasts

Government, News

4.02.8K Ratings

🗓️ 13 October 2021

⏱️ 29 minutes

🧾️ Download transcript

Summary

Chuck talks with OnMessage Co-Founder Brad Todd and President of Brilliant Corners Research and Strategies Cornell Belcher about competing messages heading into 2022.

Transcript

Click on a timestamp to play from that location

0:00.0

Hello, there I'm Chuck Todd and this is the Chuck Todd cast.

0:09.3

Both Democrats and Republicans continue to show that they are out of touch with the

0:12.3

middle of the electorate.

0:13.8

Democrats argue that the way to meet voters is to scare them about Trump, even though Joe

0:17.1

Biden took the White House by winning center-right voters and independents.

0:20.7

Republicans meanwhile think the winning message is to scare people about socialism.

0:24.1

And Republicans are making inroads with their message a new CBS poll this week.

0:27.5

Found that most people know the cost of the spending bill, but they don't know what's

0:31.2

in the spending bill, only a third think it'll help their family directly.

0:35.6

That's a problem back home for many of these members, like Budget Committee Chairman John

0:38.8

Yarmeth.

0:39.8

He announced Tuesday's retiring.

0:42.6

You know, he wants to say don't look much into it, but when a committee chair retires,

0:47.7

that is something that can spark nervousness.

0:50.5

So does that mean a bunch of other Democrats could start thinking about retirement pretty

0:55.6

soon?

0:56.6

Or two men behind the messaging literally on message co-founder Brad Todd on the right

1:02.3

and the president of brilliant corners, research and strategies Cornell Belcher on the left.

1:07.0

Welcome to both of you.

1:08.0

You guys have done this dog and pony show together before, but first I'll let you both

1:14.5

sort of push back on my thesis that says neither, neither party knows how to woo the middle

1:20.0

of the electorate without scaring them.

...

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