You're listening to Nathan Chansky, and this is the Passion with Purpose podcast.

Hello to all you creators, dreamers, and doers out there. I'm Nathan Chansky, photographer, business coach, and your host.

After starting my photography business and nearly giving up after a rough first couple of

years, with God's help, I transformed my business and became the multi-six-figure business owner

here with you today. I'm here to drop weekly episodes full of everything I've learned in the

process while bringing on some of the biggest experts in the industry. This podcast is for

photographers, creatives, and anyone wanting to build a business and life of your fullest God-given potential. Welcome to the industry. This podcast is for photographers, creatives, and anyone wanting to build a business

and life of your fullest God-given potential. Welcome to the show, my friend.

We're going to be talking about the differences between viral content and content that

actually gets you clients. How to use both and why you need to know the

importance of both and why arguably one is more important than the other one. So a couple of years

ago, I was looking to hire a photographer myself for my wife and I, and I found myself on this particular photographer's website.

And while on this website, you could view tons of galleries from them in form of blog posts

where you had dozens of images from each stand-alone gallery. And you could see the start-to-finish

storyline unfold. You could also look at their

pick time galleries, which were public. And so you could scroll through like just tons of different

pick time galleries that they had, which is pick time is kind of like a cloud storage system where

you can deliver a client gallery on it. So you could see every single photo that was delivered

to the client. And so you're seeing these full galleries. You're seeing these blog posts. And while I was

sifting through these many galleries of blogged work. And again, some of these pick time full galleries,

I was absolutely stunned by not the quality of their isolated work all by itself, meaning

you know, just one or two images that blew me away at a time.

...