Vieve’s Jamie Genevieve, On Creating A Viral Brand & How YouTube Launched Her Career
SheerLuxe Podcast
SheerLuxe
4.3 • 1.1K Ratings
🗓️ 11 March 2024
⏱️ 42 minutes
🧾️ Download transcript
Summary
This week, the third instalment of our new beauty miniseries – in collaboration with Space NK – sees Lisa Potter-Dixon chat to Jamie Genevieve, founder of Vieve. From how to create a strong brand aesthetic to the importance of working on a make-up counter and how Youtube helped launch her career, she also discusses why continuous learning is key, as well as her much-loved products and full success story.
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Transcript
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| 0:00.0 | Hey guys, Lisa here, and today on Shear Lux's podcast, we are partnering up with Space NK and we are interviewing the amazing Jamie Genevieve, who is the founder of V. |
| 0:20.7 | And for me, this is a pleasure because we've been friends a long time, Jay. |
| 0:23.8 | I feel very comfortable talking to you recently. |
| 0:26.0 | I'm almost like, right, let me stick to my questions because who knows what we're going to actually be saying. |
| 0:30.7 | Okay, so this is a podcast all about success stories. |
| 0:34.8 | And yours really is quite remarkable. |
| 0:37.4 | And also still kind of at the beginning |
| 0:40.9 | in some respect but I want to go back to the actual beginning because you started on a makeup |
| 0:47.5 | counter in Glasgow yeah right and how old do you what was the makeup counter so I was 18 18 years old and i got my first job uh in debonyms |
| 0:58.5 | and it was estey lauder and i worked there for two years and my i love coming from counter and i |
| 1:04.5 | i've said before that i think maybe a part of me was maybe a little bit embarrassed at one point |
| 1:08.9 | because i was like oh well you know i've not done a list and I've not done celebrity makeup and do I need to do that to be successful. But after, you know, building the brand, we've had V for nearly three and a half years now, it's all the things that I learned and all the conversations that I had and all the customers that I met and all these |
| 1:28.4 | kind of relationships that are forged at the very start that are that are so key to the why and the how |
| 1:34.2 | and and and what vivas so yeah I started at Esty Lauder for two years and then you know that's a super |
| 1:40.9 | classic legacy brand I loved my brand training when i was there i remember |
| 1:45.4 | i went to dublin for five days to get taught all the kind of like tips and tricks have been a |
| 1:50.8 | makeup artist on a makeup counter and it was it was so important for an 18 year old that wanted to be in |
| 1:55.7 | the industry it was it was really it was really great then i moved over to el damasca and worked there for |
| 2:00.0 | two years which is much more artistry focused |
| 2:02.4 | the formulations were unbelievable. |
| 2:05.8 | The skill that you needed to work on an |
| 2:08.2 | Illamaska counter as well and that you learn but like you say the |
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