Video- The Norman Door with Vox

99% Invisible

SiriusXM Podcasts and Roman Mars

Arts, Design

4.8 • 28.1K Ratings

🗓️ 27 February 2016

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

There is an epidemic of terrible doors in the world. But when Don Norman got frustrated with them, he ended up changing the way people everywhere think about design. Video by Joe Posner of Vox, featuring Roman Mars of 99% … Continue reading →

Transcript

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0:00.0	There's this door on the 10th floor of the Vox Media Office that I hate so much.
0:04.4	God dammit.
0:06.4	You're at this door wrong?
0:10.9	Pretty regularly.
0:11.9	Have you seen people misuse it?
0:13.9	All the time every day.
0:15.7	Constantly.
0:16.7	I hate this door.
0:17.7	Me too Kelsey, but here's the thing.
0:19.8	As soon as you start looking for confusing doors, they are everywhere.
0:24.3	It's push.
0:25.3	Why?
0:26.3	I feel like Roman Mars would know about this.
0:31.2	This is 99% invisible.
0:33.6	And those doors you hate are called Norman Door.
0:38.0	What's a Norman Door?
0:39.2	Don Norman wrote the essential book about design.
0:42.6	He is the Norman of the Norman Door.
0:44.8	Alright, and where is this guy?
0:46.3	You must go to San Diego.
0:48.5	Okay.
0:49.5	Hi.
	...

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