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Unlocking Your World of Creativity

Victoria Racca, Beauty Industry Entrepreneur

Unlocking Your World of Creativity

Mark Stinson

Arts, Education, Self-improvement, Business, Design, Marketing

51.3K Ratings

🗓️ 28 April 2025

⏱️ 35 minutes

🧾️ Download transcript

Summary

Today we welcome Victoria Racca, a southern mom, wife, and powerhouse entrepreneur in the beauty industry. She owns The Microblading Institute, a franchised school under the Board of Regents, and BrowSister, an international manufacturer of permanent makeup numbing products. She also helps beauty businesses scale through her Revenue Growth Systems program.

Victoria's Website

@Victoria.glam on Instagram

Victoria on YouTube

Here is a guide to our interview:

  1. Building an Empire in Beauty

  • Victoria, you’ve built not just one but two thriving businesses in the beauty industry. What first inspired you to enter this space, and what was the moment you knew you were onto something big?

  1. From Microblading to Manufacturing

  • Many entrepreneurs focus on either services or products, but you’ve mastered both. How did BrowSister come about, and what challenges did you face in launching a product internationally?

  1. Scaling Through Education

  • Your Microblading Institute is franchised under the Board of Regents—an impressive achievement! What was the process of getting it accredited like, and how has it helped you impact the industry on a larger scale?

  1. Coaching Beauty Businesses for Growth

  • Through your Revenue Growth Systems program, you help beauty professionals scale their businesses. What are the biggest mistakes you see entrepreneurs making, and what’s one key piece of advice you give them?

  1. Balancing Business & Family

  • As a wife and mother running multiple businesses, what’s your approach to maintaining balance? Are there any routines or strategies that help you stay grounded while growing your empire?

Sponsor Shoutout:

A big thank you to our sponsor, White Cloud Coffee Roasters! Listeners, enjoy 10% off your coffee order with the code "Creativity" at checkout at whitecloudcoffee.com.

Subscribe & Review:

If you enjoyed today’s episode, please subscribe, rate, and review the show on your favorite podcast platform. Until next time, keep unlocking your world of creativity!

Transcript

Click on a timestamp to play from that location

0:00.0

Unlocking your world of creativity with best-selling author and brand innovator Mark Stinson.

0:09.4

This episode is brought to you by White Cloud Coffee Roasters, where every bean tells a story

0:14.2

of adventure.

0:15.6

Visit whitecloudcoffee.com and use the code creativity.

0:25.8

Welcome back, friends, to our podcast, your world of creativity, where we travel around the world talking to creative practitioners everywhere about inspiration and innovation and

0:31.7

connections and confidence to get our work out into the world.

0:35.5

And we've made stops all over.

0:37.9

And today we're stamping our creative passport in Lafayette, Louisiana to talk to Victoria Raka.

0:44.3

Victoria, welcome to the show.

0:46.6

Thank you.

0:47.2

Ayes.

0:48.0

Hey, welcome to the last.

0:49.1

Yeah.

0:49.3

And we're the raging, Cajun, folks, a southern mom, a wife, and now a powerhouse entrepreneur in the

0:56.0

beauty industry. We're going to cover all that with Victoria. We'll talk about her microblading

1:01.5

institute and brow sister manufacturing of permanent makeup products and just how she's built the

1:08.1

business and scaled it. And again, all from a humble place of Lafayette, Louisiana.

1:14.5

But it's great to have you, Victoria.

1:16.7

Maybe we just start with how you built, not one but two, but it just keeps mushrooming on itself.

1:23.6

What inspired you to enter this space to begin with?

1:27.8

I feel like I've, gosh, told this story to every student I've ever had because they really relate.

1:33.3

But I started off, I went to UL here in town.

...

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