Dave Meltzer here with another episode of the playbook and I went all the way to Hong Kong to share this one with you as I sat down with the New York Giants favorite dancer.

That's right, Victor Cruz. Victor and I shared some great

experiences together from being underdogs, underweight, and nobody

believe in us to Super Bowl champions, as well as how to market yourself not only as a

brand, but as an entrepreneur. So join us here for all that and more, only on the playbook.

This is entrepreneurs the playbook,

where each week I bring you some of the greatest athletes,

celebrities, and entrepreneurs

to talk about their personal and professional

playbook to success and what made them champions on the field and in the

boardroom. I'm your host and CEO of Sports One Marketing, David Melzer. your on the field but more importantly your playbook to success. What a lot of people

don't understand and I was blessed to run the most notable sports agency in the world

is that a lot of the characteristics, qualities,

and philosophies that you use to get to the NFL

or to be a professional athlete really carry over

into business.

And so, Victor, give me a little bit of background on, you know, the way you grew up and the philosophy that you, you know, you weren't predicted to go to the NFL.

Yeah. You know, what carried you to, you know, really manifesting your dream I think the biggest

part was growing up in a single-parent household with my mom who drove an hour to and

from work every day just to put food on the table.

That really, that mindset really encouraged me.

I think that mindset of having to work hard and that struggle to come through to the other side.

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