Dave Meltzer here with another episode of the playbook and I can't wait to share this one with you.

I sat down with NFL Hall of Famer and two-time Super Bowl champion Ray Lewis.

Ray shed some light on the major difference between brand and identity.

Why the Lion truly is the King of the Jungle and the importance of living in the I am as opposed to you are.

So join us here for all that and more,

only on the playbook.

This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success and what made them champions on the field and in the

boardroom.

I'm your host and CEO of Sports One Marketing, David Melzer.

This Dave Melzer CEO of Sports One Marketing with entrepreneur the playbook and I just the hairs on my arm are standing up because I've

waited for this day. I'm going to tell a story but I'm here with

Hall of Famer Ray Lewis which is for me a norm. I'm not impressed by Hall of

Famer's anymore. Our friend, Chad Steele, we were talking about people lose appreciation for San Diego.

Right, they live in San Diego, but when you come to Baltimore, you're like, oh my God, San Diego.

I've lost appreciation for these Hall of Famers because they're all my friends but I will tell you that I'm going to tell a story and this is why I had to meet with you.

Warren Moon, my business partner, has the Crescent Moon Foundation. We give scholarships to kids

that give back to the community. Underprivileged kids who are enlightened enough that, hey, I may not have

everything I want, but I'm going to give back and be of service.

So Warren I for 27 years have given scholarships, hundreds of them.

And you have graciously, we have a bowling tournament in Las Vegas, attended that event.

And every lane, 32 lanes in Las Vegas, attended that event. And every lane, 32 lanes in Las Vegas have one celebrity, and people pay a lot of money to play with you.

And they bowl.

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