Vice, Lad Bible & Managing the Sidemen - Jordan Schwarzenberger

Jimmy's Jobs of the Future

Boxlight Creative Studio

Technology, Careers, Business

5.0 • 1K Ratings

🗓️ 3 May 2023

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

There's no doubt Jordan Schwarzenberger is a visionary. At just 25 years old he's manager of one of Europes biggest cultural online exports - the Sidemen. As if this wasn't enough, Jordan has also completed creative strategy for Frank Lampard, Ant & Dec while working with the likes of Vice and Lad Bible. Subscribe so you don't miss any new episodes, releasing every Wednesday. You can sign up to Jimmy's Substack here for weekly content on the future of work, technology, and politics For more information on partnering with us please visit our partnerships page here. Also make sure you subscribe to The Shift, you can find it here on Spotify or on Apple Podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome to Jimmy's Jobs of the Feature. Today's guest is Jordan. Now Jordan's job did not
0:12.6	exist 10 years ago, which is essentially being a manager for some YouTubers. But these aren't
0:17.5	just any ordinary YouTubers. These are Europe's leading YouTube brand, the sidemen. They have built
0:24.2	an incredible business, and have built a media empire through YouTube. Not only that, they've
0:30.2	now gone on to expand into many other areas, whether it be food, drink, or whether it's football,
0:37.2	boxing. It's a demonstration of how our economy is changing more than ever before. It's an amazing
0:44.4	interview. Particularly when you think if Jordan's job had existed in the past, the most similar one
0:49.7	to it would have probably been manager to the Beatles or something similar. It's an amazing episode,
0:54.8	so I hope you enjoy, because it really is the future of our economy.
1:01.3	Jordan, welcome to Jimmy's Jobs of the Feature. Thank you for having me.
1:04.8	So, for our audience, can you explain what the sidemen are? Of course. So the sidemen are a group
1:12.0	of seven individuals. Their names are KSI or Tags are KSI, Zurker, Toby or Tobgesle,
1:19.6	Parry, Road to Shore, Ethan, Payne, Basinger, Vic, Vickstar, and Simon Mini-Minter.
1:25.5	And they are the biggest creator group in Europe, so they have over 244 million followers across
1:30.5	everything. If you had to add all the different numbers across all the channels, of course,
1:33.2	there's some overlap, but still. And on YouTube, they are over 80 million subs now on their main
1:38.8	channel, seven million on their second, and I think five on reacts, and they're just growing
1:43.6	a huge rate. Their whole content around entertainment, around challenges, around, you know,
1:48.3	competition between them, their friends, and building bigger and better ideas and scaling up
1:53.4	this kind of... This is a YouTube empire that they started 10 years ago. This is their 10-year
1:57.7	anniversary this year, so it's been non-stop. And they started literally as a group of friends playing
2:02.4	GTA together back in 2013, and that's evolved now into why I believe to be the biggest sort of
	...

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