4.6 • 12 Ratings
🗓️ 24 July 2025
⏱️ 5 minutes
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Stockholm-based Lovable has hit over $100 million in annualized revenue in just eight months by using AI to enable millions of non-coders to instantly turn their ideas into websites, apps and online side hustles.
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0:00.0 | Here's your Forbes Daily Briefing for Thursday, July 24th. |
0:05.0 | Today on Forbes, vibe coding turned this Swedish AI unicorn into the fastest growing software |
0:12.0 | startup ever. |
0:15.0 | Oscar Munk of Rosenschould never planned to be in show business, but over a Fika, or coffee break in Stockholm, Sweden, |
0:23.1 | a film producer friend pitched him on a startup idea, a marketplace to match films with |
0:28.2 | financiers, helping European moviemakers with the never-ending task of raising money. |
0:34.0 | Often such ideas never escape the talking stage, but just a few months later, Framesage |
0:39.3 | was live and had booked its first $50,000 in revenue, thanks to a new AI coding tool, |
0:45.3 | lovable, that Munkov-Rosenshooled used to build the company's plumbing in just 10 days. |
0:52.3 | Munkov-Rosenshooled was working as a project manager at a pharma company by day, and had never |
0:57.6 | coded before outside of school. |
1:00.0 | He says, quote, you feel like you have the magic key to build software. |
1:03.7 | This has saved us tens of thousands of dollars on developers and around four months' work. |
1:09.6 | Munkov Rosenschild isn't the only young founder to have fallen for Lovable, |
1:13.6 | Sweden's new AI unicorn. |
1:15.6 | In June alone, around 750,000 projects, apps, websites, entire businesses, |
1:22.6 | were built, hosted, and launched with a handful of descriptive sentences and a few clicks on Lovable. |
1:29.1 | This isn't like the clunky website builders of yesteryear, responsible for zillions of personal |
1:34.1 | sites, nor are they sketches or wireframes that might look cool but aren't functional. |
1:39.8 | Lovable projects, spun up in minutes thanks to generative AI, are actual working products |
1:45.1 | with features ranging from email newsletters to payments via stripe. |
1:49.9 | Malmuz-Swedin-based Jaliel Miles, who built his restaurant management startup, QuickTables, |
... |
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