Hey, it's your friend David Pierce. And listen, I know you've heard me say this before, but before we get into the show, I just want to remind you that to keep getting all of these episodes after they leave the Vergecast feed, which they're going to soon, please, please, please go subscribe to version history wherever you get podcasts. The show art looks awesome. We're only going to put good stuff in the feed. But that is the way that, A, you can

best support this thing that we're doing. That feed matters a lot in terms of like how we actually

get to resource and staff and fund this show. But also, it's just the way to make sure you

keep getting episodes. We're going to keep being on the Virgin's YouTube channel. So if you

are watching or listening there, that's totally fine. But please subscribe to version history wherever you get podcasts. I promise someday I will stop

begging you to do this, but today is not that day. Enjoy the show. See you next time.

It's 2012 and Twitter is at the red hot center of culture. We had an election in 2012. Obama won again.

There was an Olympics in 2012.

Hurricane Sandy happened in 2012.

And all of those things had one important thing in common, which is that everybody

wanted to tweet about them.

All day.

Every day.

But Twitter also just bought an app that might turn out to be even more important.

It's called Vine, and it lets you make and share videos six seconds at a time.

They loop forever, and they're going to change the way people think about content on the end.

From the Virgin Vox Media, this is version history, a show about the best and worst and strangest and most important products in tech history.

I'm David Pierce, and today we are talking about six seconds at a time, why Vine mattered

and why it died. Stay tuned. support for this show comes from MongoDB.

You're a developer who wants to innovate.

Instead, you're stuck fixing bottlenecks and fighting legacy code.

MongoDB can help.

...