Hello. Welcome to this. A verge cast. You are in a place of pure relaxation. This is your mind. Cutting.

Hello, welcome to verge cast. That was a really weird intro that Paul made us do because he's just playing flute jams on his iPhone.

It's called it's called breath flute is it is an instrument hot new app called noise.

That's part of the story is that Paul usually houses iPhone seven headphone dongle permanently plugged into his iPhone. Yeah, but had to remove it because the

iPhone won't make you these sound. So now the dongle is where it belongs plugged into the headphone jack or the headphone plug of my headphones.

Because can't lose this thing. You can't. It's the most important thing. Anyway, we're not here to talk about dongle. Oh, but maybe we are. Maybe a little dongle talk.

Anyhow, this is verge cast flagship podcast of the verge.com website that is cooler than ever. This week we launched the whole thing. We turned five. We're like little people now. We're just

wandering the world. We're in like regular clothes. You know, it's first we're totally potty trained as a website. We kind of know what we're doing. But it's just blowing all the time.

It's first grade is five kindergarten. Yeah, it's five six is kindergarten. Yeah, it depends on if you're an overachiever or not. We know most of the letters of the alphabet numbers.

A little fuzzy around the edges, but we're getting there. No, we're five, which is crazy. Actually this podcast and I think about as a bunch of people. Deeter and Paul and I all started this thing and Dan joined us in our first year.

I'm here. I'm new. I put out. There's Paul Miller. Hello, Deeter bonus here. Hello, hello studio. Yeah, you work. And Dan C for it is with us. Well, hello, Dan. Hello, I'm here. So we've we've been at this for five years, which is crazy. I am going to take this opportunity on this

our flagship podcast to talk about our own website for a while. So we relaunch the whole thing. The first thing I'll say to you is that it is crazy fast. Yes, probably the number one complaint that we have ever gotten about the verge that I get from Paul Miller all the time is that it was really slow.

And I'll just get into like a little bit of backstory. So we launched the Virgin 2011 mobile was not the thing that it is now, which is crazy to think about. There was no like Facebook did its earnings this week. There's a billion people who have only ever used Facebook on a phone. Yeah, that was not the state of the world in 2011. We launched the verge.

We basically launched it for a 27 inch iMac. Like that was its canonical viewing experience was big desktop monitor. Our mobile site at the time was m dot the verge.com, which was a cut down version of the site was a lot of own separate website.

It wasn't responsive like we made it in 2013. No, I think it was 2014. No, response was like 2014 that that was my biggest when I learned about the word responsive. I was off the internet. And people were like, oh, we're going to make the verge response of it. Yes, it's so slow. No, that's not what responsive.

We're going to make it a little bit more responsive. Just just check this out. And then you grab the corner of the browser window and when you slide it different sizes. It works, which is great.

Which is a great idea. So anyhow, we launched it. We had apps at the beginning. We had a we had believe we had a windows app that one. I mean, it was crazy. Totally fragmented experience. 2014, we made it responsive. We got rid of all the apps because apps. If you've been paying attention to the tech industry, it's very hard to break an app.

In anything meaningful in terms of distribution, I say if you've been paying attention to tech industry like in air quotes because you're listening to the show and I'm sure you do.

Anyway, a lot of the craft on our site was a remnant of us believing that it would be deployed to powerful desktop computers on fast connections with big screens. So there's just a ton of JavaScript on the site.

I will tell you right now that thing that people are complaining about the most that we will find some affordance for to bring back is we've lost the drop down.

It has had the article count. You clicked it and showed you every article we published. That was just a big JavaScript thing in the corner of the site. So we stripped out all of that old stuff. We made the site just it's like 50% faster in some cases.

It is just lightning fast now, but I think it's also it looks sick on OLED plays. It's beautiful. It looks so good in a led display.

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