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We are the generation of Google.

When you can start a company and one year later, it's a billion dollar company.

And a lot of people have this dream.

This is not my dream.

It's not you destroy and then you repair.

The DNA of VEJA to deconstruct the product.

Let's try to go back to the production chain, but back until the end.

What's been the biggest challenge?

To create a team. We adapt to the team. They don't adapt to Vesja.

Everywhere you look now in the fashion industry, people talk about sustainability.

Yes.

Fashion is just the mirror of society.

And sustainability is everywhere into the fashion world, but it's also in every world.

And that's, I think, a big victory.

Consciousness is always the first step.

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