Vasion Chief Strategy Officer JD Carter on Building a responsive brand
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 5 June 2026
⏱️ 27 minutes
🧾️ Download transcript
Summary
To keep up in a changing market, are you building a responsive brand, or are you constantly playing catch-up?
Agility requires more than just quick reactions; it demands a proactive understanding of evolving customer needs and emerging technologies. It also means building adaptable processes and systems that can flex with market demands.
Today, we're going to talk about navigating the complexities of modern business strategy in a world of constant disruption. Specifically, we'll explore how Chief Strategy Officers can balance long-term vision with the need for near-term execution, particularly in the face of external pressures like economic shifts, competitive dynamics, and the transformative power of technologies like AI.
To help me discuss this topic, I'd like to welcome JD Carter, Chief Strategy Officer at Vasion. JD, welcome to the show!
About JD Carter
JD Carter is the Chief Strategy Officer at Vasion. JD joined Vasion in 2013 as employee number five. A self-described “jack of all trades” executive, he has served during his tenure as the company’s VP of sales, CMO, and chief experience officer. In his current role, he helps develop the company’s strategy and works with his executive peers to drive performance across the organization. JD also oversees Vasion’s mergers and acquisitions function and plays an active role in defining the culture and values by which the company operates.
JD Carter on LinkedIn: https://www.linkedin.com/in/jdcarter/
---------- Resources ----------
Vasion: https://www.vasion.com
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Transcript
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| 0:00.0 | Hi, I'm Greg Kilstrom, host of the Agile brand, and here's a question for you. |
| 0:04.0 | To keep up in a changing market, are you building a responsive brand or are you constantly playing catch-up? |
| 0:11.0 | Agility requires more than just quick reactions. It demands a proactive understanding of evolving customer needs and emerging technologies. |
| 0:19.0 | It also means building adaptable processes and systems that |
| 0:22.4 | can flex with market demands. Today we're going to talk about navigating the complexities of |
| 0:27.5 | business strategy in a world of constant disruption. Specifically, we're going to talk about how |
| 0:32.3 | chief strategy officers can balance long-term vision with the need for near-term execution, particularly in the face of |
| 0:39.1 | external pressures like economic shifts, competitive dynamics, and the transformative power of |
| 0:44.7 | technologies like AI. |
| 0:49.0 | Welcome to Season 8 of the Agile Brown podcast. |
| 0:52.1 | This season, we're going all in on expert mode |
| 0:54.3 | Martec, AI, and customer experience, talking with the people and platforms behind the |
| 0:58.9 | brands you know and love. Again, I'm your host, Greg Kilstrom, and I help Fortune |
| 1:03.0 | 1,000 companies make sense of Martec, AI, and marketing ops. Hit subscribe or follow to make |
| 1:08.1 | sure you always get the latest episodes and leave us a rating so others can find us as well. |
| 1:12.6 | And make sure you check out our sponsor Tech Systems, an industry leader in full-stack technology services, talent services, and real-world adoption. |
| 1:21.6 | For more information, go to TechSystems.com. Now let's dive in. |
| 1:25.6 | Tell me discuss this topic, I'd like to welcome J.D. Carter, Now let's dive in. |
| 1:33.5 | Tell me discuss this topic, I'd like to welcome J.D. Carter, Chief Strategy Officer at Vasion. |
| 1:35.2 | J.D., welcome to the show. |
| 1:37.2 | Hi, Greg. Thanks for having me. |
| 1:39.8 | Yeah, looking forward to talking about this with you. |
... |
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