Vanessa Dew: Health-Ade Kombucha Co-Founder and Chief Sales Officer

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 10 May 2021

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Vanessa Dew has always loved science (especially when it comes to helping the body’s overall health), which is why there is no surprise she is the co-founder and chief sales officer behind wellness brand Health-Ade Kombucha. Since its launch in 2012 at a local Los Angeles farmers market, Dew has expanded the brand into 35,000 stores, including Whole Foods, Target, and Trader Joe's, with ever-expanding flavors and products. On this episode of Second Life, find out how Dew’s past career at massive pharmaceutical companies—including Pfizer and GlaxoSmithKline—led to introducing the nation to the probiotic tea we’ve come to know and love.

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Transcript

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0:00.0	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Huat Ware.
0:11.6	And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:18.6	We're talking about their work journeys, what they've learned from the process of setting
0:23.0	aside their doubts or fears, and what happens when they embark on their Second Life.
0:28.8	Today on the show, I'm speaking with the co-founder and chief sales officer of Health Aid
0:33.7	Kombucha, Vanessa Doe.
0:36.6	Vanessa and two of her friends started Health Aid back in 2012, selling their first bottles
0:42.2	of probiotic teas at local farmer's markets around LA.
0:46.7	And to say their business took off is a major understatement.
0:51.1	Today, their amazing products are available in over 35,000 stores around the country,
0:58.6	including Whole Foods, Target, and Trader Joe's.
1:02.4	At the helm of the booming Kombucha industry, Health Aid single-handedly contributed 80%
1:08.2	of the category's growth in 2019, with fan favorites like Pink Lady Apple, which I love,
1:14.5	and Ginger Lemon, plus new product extensions like Boochpop, which is a Kombucha-based,
1:21.0	healthier soda alternative.
1:23.2	But before Vanessa was introducing the country to the good for your gut fermented tea,
1:28.5	she actually worked in sales and marketing for massive pharmaceutical companies like
1:33.2	Pfizer and GlaxoSmith Klein.
1:36.2	She's here to walk us through it all.
1:38.2	Now, on Second Life, it's Vanessa Doe.
1:41.8	Alright, Vanessa, are you ready to do this?
1:46.2	I am ready.
	...

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