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Latina to Latina

Vanessa Birnbaum Rosler’s Yoga Philosophy Ignited a Booming Business

Latina to Latina

LWC Studios

Aliciamenendez, Entrepreneurship, News, Entertainment News, 519788, Business, Latinas, Lantiguawilliams, Latinos, Hispanics, Society & Culture

4.8618 Ratings

🗓️ 15 November 2021

⏱️ 23 minutes

🧾️ Download transcript

Summary

Vanessa Birnbaum Rosler’s Yoga Philosophy Ignited a Booming Business

Transcript

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0:00.0

Many times I have gone to a yoga studio, rolled out my mat, had a good sweat, and never once have I thought about the business of yoga. You probably

0:22.9

haven't either. It's almost antithetical to the practice of going inward, but there is a business

0:28.5

that is why you pay money to do it, and that business doesn't work for a lot of teachers.

0:33.8

It's part of the challenge that Vanessa Birnbaum-Rossler is trying to solve for with all you can yoga,

0:39.3

a business and philosophy that is trying to give more people access to the life-changing benefits of yoga.

0:53.3

Vanessa, thank you for doing this.

0:55.3

Thank you for inviting me.

0:56.7

I feel so honored.

0:58.6

Vanessa, did you find yoga or did yoga find you?

1:03.3

Yoga found me 100%.

1:06.8

I didn't just went to a yoga class and fall in love with the practice.

1:12.0

That was not my journey whatsoever.

1:14.7

My first encounter with yoga was because of my youngest sister.

1:19.3

She's eight years younger than me.

1:21.6

And she was diagnosed with severe scoliosis.

1:25.1

So very surprisingly because my family are all doctors, mom, dad,

1:30.9

grandpa, grandma. All of them are doctors, different kinds. But they gave this yoga thing

1:38.4

a chance instead of like going to surgery and just, you know, putting her through that trauma.

1:45.1

And I was the one in charge of taking her to yoga classes.

1:50.8

And it took me about two years to finally give in.

1:56.5

It is a funny story because the teacher was always like telling me how badly I was behaving in her yoga

2:05.1

classes and like, you know, making fun and just disrupting the energy of the class just by being

...

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