You're listening to Voice Acting Mastery episode number 76.

Welcome to the Voice Acting Mastery podcast with Crispin Freeman.

Voiceactingmastery.com is your place to learn both the skills and the mindset you need to become a professional voice actor, even if you're just getting started.

In each episode of this podcast, you'll discover valuable tips, tricks and insider information

to help you portray characters in animation, video games and beyond.

And now here's your host, Voice Actor Crispin Freeman.

Hi there, my name is Crispin Freeman, and I'll be your guide through the world of voice acting.

If you'd like to know more about me, feel free to check out my personal website at www.crispinfreeman.com.

In the previous episode, I explained the importance of creating and maintaining a positive and consistent voice acting brand.

I gave specific advice on how to start with your signature sound, and how to make sure your website, email, and other marketing items represent you as a voice acting product in a consistent way.

Building and maintaining a clear brand makes it easier for casting directors and producers

to remember who you are and what you have to offer as a voice actor.

As I mentioned in the last episode, your voice acting brand should be based on your full name.

This makes it easier for potential employers to reliably contact you for audition and job

opportunities.

I also touched on the importance of backing up your marketing message with absolute

professionalism.

In this episode, I'd like to take the idea of branding yourself even further by introducing you

to the concept of external versus internal branding. You see, your voice acting brand is not only

about your signature sound and your marketing materials. These things do promote you by showing

others what you can do as a voice actor, but they are only part of your branding story.

Things like your demo, your website, and other promotional items contribute to your external brand.

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