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The GaryVee Audio Experience

Value The Attention Versus Always Making a Sale

The GaryVee Audio Experience

Gary Vaynerchuk

Marketing, Business

4.818.3K Ratings

🗓️ 15 October 2021

⏱️ 8 minutes

🧾️ Download transcript

Summary

Today’s episode is a classic segment from GaryVeeTV! People always demonize releasing their art, or music or videos for free. Many bands refused to put their music on MTV because that in their minds they would be giving away their music to free which would lead to no money when in reality the biggest groups from that era came from MTV and similar programs. The value of free is not in the financial profit, but in the branding, awareness, and attention you earn from the free content, which in turn leads to album sales, merch sales, and anything else you are selling which does have financial gains. There is too much free content for people to consume now that will garner the consumer's attention over your paid content.

Enjoy! Let me know what you thought.


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Transcript

Click on a timestamp to play from that location

0:00.0

This is the Gary V. Audio Experience.

0:05.0

Most of the big bands in late 70s, early 80s refuse to make music videos because they thought it was giving away free music.

0:14.0

And sticks, for example, because I remember speaking to the sticks manager, literally decided not to make videos because that was giving away music for free. Fuck you.

0:24.0

Meanwhile, Durand Durand and Van Halen and twisted sister were thrilled to do it and then became the biggest bands in the world in that era.

0:35.0

I've always valued the attention of society over the short term economics of the transaction of a sale.

0:45.0

So I would rather go to the new place, work hard, figure out how to bring value through my content there and be there when it became the thing versus somebody.

0:55.0

I like how you just reacted. Where do you mind just go?

0:57.0

I'm laughing because you're exactly the opposite of everything I've ever thought that I've realized I was wrong about recently.

1:05.0

And everything that I've always put a value when people would ask me, hey, are you going to go up to the comedy store, you're going to go up to the laugh factory and do a set when I lived in LA, I live in Arizona now.

1:17.0

I just thought I'd be a better place to raise a family and stuff outside of Hollywood.

1:21.0

So which is part of my issue, I made a choice. I've heard you talk about time management and stuff with that family versus I made a conscious choice.

1:30.0

I built with family and stuff, which I should guilt seems like a negative connotation, but it's what it was.

1:37.0

But it's what I cared about. I'm glad that I'm here for my kids and even Dana Harvey.

1:41.0

It's a mix of gratitude and guilt.

1:44.0

Yeah, and it's trying to find that balance.

1:46.0

I went way over to the family side because I just knew that was me.

1:52.0

I just need to be in any way.

1:54.0

I mean, you know, let's stay here because I think it's going to help a lot of people because I love, you know, we're getting to know each other. I love you for that because you clearly, it's funny.

2:02.0

You talk professionally about the chess moves, but I actually think in your real life.

2:06.0

Clearly what you care about the most, you actually saw for saw the game, which is one day, my kids are going to be 20.

2:12.0

I'm never going to get this back.

2:14.0

That's exactly what it was.

...

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