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Valeria Lipovetsky on Creating Engaging Content, Build Authentic Brand Partnerships, and Navigate the Challenges of Content Creation

Life with Marianna

Dear Media, Marianna Hewitt

Mariannahewitt, Business, Fashion & Beauty, Summerfridays, Entrepreneurship, Influencer, Beauty, Arts

4.92.4K Ratings

🗓️ 12 September 2023

⏱️ 39 minutes

🧾️ Download transcript


Crafting content that establishes a connection and resonates with your audience is the key to engaging content. Renowned long-time influencer and content creator Valeria Lipovetsky, shares how she fuses her personal style and authentic storytelling when creating engaging content. She shares how to maintain authenticity while navigating the world of partnerships and sponsored content, how she’s turned her business into a collaborative agency, and some of the biggest lessons she’s learned along the way. Tune in to be inspired by the resilience that drives longevity and the beauty of crafting narratives that resonate deeply with audiences. 


Follow Marianna: @marianna_hewitt

Follow Valeria: @valerialipovetsky


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Produced by Dear Media

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The following podcast is a deer media production.


This episode is with Valeria Lipovatski, and she is somebody that I followed online for many years now, and I love her content for so many reasons.


But something that really gravitates me towards her and her content is that I really feel like I know her.


It's so engaging, it's so personal, it's funny, but it's still elevated, and I'm getting something out of it.


Her content is so well thought out to me, and after I interviewed her, I totally understand why it would, because she really thinks of her content as a business and a media company.


And there's so much that goes into building a company like this that it just really fascinated me.


In this episode, we talk about how authenticity helped her grow on social, the business of being an influencer and building a team, her content creation process, and she did have a brand if you guys have followed her, and she actually closed her company.


I think that's something so brave to do, and there's so much that you can learn about it.


So we talked about how she knew it was time to close the brand and the lessons that she learned.


If you guys want to learn from Valeria, keep listening, and don't forget to subscribe to Life with Mariana, because I've got new episodes every Tuesday.


I have followed you for a while, but I don't know where or why or when you started creating content online.


Where did you come from?




I started creating content in 2017.


I actually, my background was holistic nutrition, so when I finished my, no, let me take it further.


I was modeling, and then when I got married at 21 and started doing the baby thing, I decided that then I want to kind of venture in more into health and nutrition, and I did my nutrition school.


I got my diploma.


I thought I'm going to start like a business, a cute little office where people can come in, and I can like accept them, and I did that with two clients, and I came home and I was like, I hate this so much.


I'm just an introvert, I can't, I was like, I can't give people what they need.


So I had all this information, and you know, all the things that I've learned and I really wanted to share.


So I was trying to figure out a way where I can bring it to people without actually interacting with them.


And that's when I started my blog, the modern fox.


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