Welcome to another edition of the Business of Sports with Andrew Brant.

This is a college sports edition, all about the NCAA.

And the topic, du jour, which is named image and likeness and whether college athletes can profit off of that name, image, and likeness that they bring with them and have while they're participating in NCAA Athletics. It's a big topic. It's gone

a lot of ways. I've had a previous podcast with Andy Schwartz, an economist from Cal Berkeley, as well as

Gabe Feldman, sports law scholar from Tulane. We've talked about it at length. I've talked about it at

length, but it was time to get the yes

to talk about it. That's Val Ackerman. She is, of course, extremely impressive background working

with the NBA, working with the WNBA, working with USA basketball, maybe one of the most

accomplished women in all of the business of sports, now commissioner of the Big Ease Conference,

which full disclosure I am part of in my work for Villanova, Villanova Law, more at Sports

Law program, which I've run for the past six years. I wanted to get Val on to talk about

her and her co-author, Gene Smith, the athletic director at Ohio State,

in their recommendations to the NCAA Board of Governors and the three divisions on what they're

going to do about this issue.

We're still in the formative stages, but with litigation still continuing from the O'Bannon

case, which I'll talk about in a minute

and of course states jumping on somewhere aggressively than others California the

first now we hear about Florida Illinois and others want to have her talk about it

here from the person responsible at the top level for these recommendations.

So I wanted to give you a little bit of setup.

Again, what we're talking about here is not the university paying.

So the Fair Pay to Play Act, as it's named in California, is really a misnomer.

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