Utilizing Social Media to Scale Your Business With Tom Keiser: CEO, Hootsuite | #ThePlaybook 406

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Business, Careers, Entrepreneurship

4.9 • 1.9K Ratings

🗓️ 15 May 2021

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Tom Keiser, CEO of Hootsuite, sits down to share his insights on why the fastest growing companies tend to place a focus on their social media platforms, as well as the challenges that “traditional businesses” have when integrating more digital media content into their marketing strategy. Keiser and host of #ThePlaybook, David Meltzer, share their thoughts on subjects including how Hootsuite improves workflow between the marketing and social media teams, understanding how to utilize new platforms as they emerge, and how to integrate core values into the culture of your company. The pair also discuss how organizations can take advantage of social media trends before it's too late.

Transcript

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0:00.0	On this episode of the Playbook, I have Tom Kaiser, CEO of Hootsuite, and we're going to learn
0:06.7	how can you be a CEO of a company of over $1,000 people, $200 million, and never even have been
0:15.4	to the office. Join me for all of this and more on the Playbook. This is Entrepreneurs the Playbook.
0:23.0	For each week, I bring you some of the greatest athletes, celebrities, and entrepreneurs
0:28.2	to talk about their personal and professional playbook to success, and what made them champions
0:34.0	on the field and in the boardroom. I'm your host, David Meltzer. I have Tom Kaiser, the CEO of Hootsuite,
0:42.0	and if you haven't heard of Hootsuite, you've been hiding under a rock. They're the most
0:46.2	formidable social media management company that I've heard of, and no, Tom, welcome to the playbook.
0:51.6	Hey, David, it's great to be here. I appreciate the invite and I can't wait for the conversation.
0:56.4	Yeah, me neither, because so many people I think have misguided perceptions of what social media
1:02.4	management is and what the exact science of social media management is. I thought we were in a
1:08.6	very subjective realm when I was in the sports agentry business trying to explain sports marketing
1:14.1	to people. It was an anomaly of exactly what do you do and how can you tell if you're performing
1:21.6	or not? You've been able, in both the last two parts of your career, to really quantify and build and
1:29.6	scale a business around what I was saying is a multivariable circumstance that keeps growing
1:38.2	and changing every day. So I'm going to start with just a mindset when you have your, obviously,
1:43.8	a zen desk and now with Hootsuite, you're in a realm where nobody really has any objective,
1:49.9	quantifiable basis or foundation to build a multi-billion dollar company on, but yet
1:56.4	you seem to be able to find and construct some of these formidable quantitative values that
2:02.3	the Fortune 500 and the Fortune 1000 really can sink their teeth into.
2:08.4	Yeah, I mean, I didn't found either of the businesses. I've just helped scale and grow them.
2:14.8	But there are definitely some similarities to the story. Both companies were really about
	...

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