USR 528: Recategorizing Your Program From WANT To NEED
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 17 February 2020
⏱️ 24 minutes
🧾️ Download transcript
Summary
In order to really make leaps in your company's growth, it's important that you do the work necessary to position your program or offer, as a need in the market.
This process, while critical, is often overlooked by many in the entrepreneurial world. Unfortunately, it's the difference between scaling exponentially and making tiny steps of progress for years.
In this week's podcast episode, I explain the important mindset shifts that need to be made when it comes to positioning your program in the market, and share practical examples of how to turn what seems like a luxury into an absolute necessity.
If you are looking to be an industry disruptor, a category of one, a true pioneer...then mastering the ability to evaluate your offers in this way needs to be a top priority!
Make sure to head on over to iTunes (or wherever you listen to podcasts) to give this week's episode a listen!
For more business tips and strategies, follow along with Kelly:
Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/
Website: https://kellyroachcoaching.com
Instagrams:
UE Revolution: https://www.instagram.com/uerevolution/
UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/
Kelly Roach: https://www.instagram.com/kellyroachofficial
Twitter: https://twitter.com/kellyroachlive
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Unstoppable Success Radio, episode 528. |
| 0:06.0 | Welcome to Unstoppable Success Radio, |
| 0:09.0 | the show where we help entrepreneurs, business owners, |
| 0:12.1 | and CEOs from around the world to |
| 0:14.8 | skyrocket their sales and multiply their profits. I am your host Kelly Roach now |
| 0:19.6 | let's get down to business. |
| 0:22.0 | So in today's show we are talking get down to business. |
| 0:23.0 | So in today's show we are talking about recaturizing your program from a want to |
| 0:30.6 | a need and this is an unbelievably important mindset shift no matter what space |
| 0:37.2 | industry or type of offer you deliver to your market. And some of you may be struggling with this |
| 0:44.6 | because in your mind, you believe |
| 0:48.2 | that your offering is a want, not a need. |
| 0:54.0 | And that's the biggest mindset |
| 0:56.2 | that will kill your sales in launch. |
| 0:58.7 | And it's one of the big reasons |
| 1:01.0 | why many service-based businesses struggle to launch effectively. |
| 1:06.1 | Because in their own minds, they haven't made the transition from seeing their product |
| 1:12.2 | as a want to seeing it as a |
| 1:15.0 | it as a need. And so in turn, their market doesn't see it that way either. |
| 1:20.0 | Now, if you remember back to a few episodes ago we had talked about the fact that you know if you are |
| 1:27.2 | looking to be an industry leader a pioneer in your space a disrupt, a category of one, |
| 1:33.4 | the type of businesses that we talk to and help create |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Kelly Roach, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Kelly Roach and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.