USR 524: Standing For Something Is Everything

The Kelly Roach Show

Kelly Roach

Business, Entrepreneurship

4.9 • 965 Ratings

🗓️ 27 January 2020

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Imagine this…

You're scrolling Facebook when you see an ad for the course of all courses.

It's from a competitor promising that in just 30 days your ideal client will have the most massive life transformation that will make them rich, happy, and in the best shape of their life...all for the low cost of $997.

This "proven" 3-step strategy is going to be "the trick" to getting everything they've ever wanted out of life. It's a slick offer that seems so perfectly worded, with a high energy video of someone bouncing around as they speak...you just KNOW your people are going to buy.

But YOU know better!

You know that what they're selling won't work.

In fact, you've had clients go through it, get zero results, feel awful, then come to you.

You can't roll your eyes hard enough, while at the same time wondering if you should be doing something similar.

You know that if you just sold the way this person was selling, you could make a ton of money!

I mean, if you can't beat em' join em', right?

WRONG!

And today on the podcast, I'm going to tell you why, and what to do instead.

This episode embodies what so many of us feel in the online world, but struggle to know how to navigate.

So, if the above has happened to you…

If you're worried about standing out….

If you're tired of the noise….Listen to this episode

For more business tips and strategies, follow along with Kelly:

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Website: https://kellyroachcoaching.com

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Twitter: https://twitter.com/kellyroachlive

Transcript

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0:00.0	Unstoppable Success Radio, episode 524.
0:05.0	Welcome to Unstoppable Success Radio,
0:09.0	the show where we help entrepreneurs, business owners, and CEOs from around the world
0:15.0	to skyrocket their sales and multiply their profits.
0:18.0	I am your host Kelly Roach, now let's get down to business.
0:24.0	Standing. Now let's get down to business. Standing for something is actually everything.
0:29.0	I know that every single person who tunes into this show wants to make a bigger impact.
0:35.2	You want to become more of an influencer.
0:38.4	You want to establish yourself as a credible authority and of course you want your income to rise right along with it.
0:47.8	And today I'm here to tell you how standing for something, even when it is the unpopular opinion in your market or
0:56.1	space is absolutely everything. I know that each and every one of you guys want
1:02.1	to step into selling to the gap.
1:04.7	You want to understand what the big canyon of opportunity in your space is and you want to be
1:10.3	the person to fill it. And this is a concept that goes hand in hand.
1:15.3	It's like the yin to that yang, right?
1:17.6	Because you have to not only sell to the gap
1:21.1	and fill that void that all of your competitors are missing.
1:25.0	But in this sad, sad world of the internet and this crazy jungle of online marketing, you have to stand for something and I think
1:36.9	so many times you guys have deep in your heart and in your soul you have convictions and you have convictions that go against
1:46.1	the grain of everything that your market is being told.
1:50.7	You have convictions that you know in your heart of hearts are the exact opposite of the path that your people are being led down.
2:01.0	You know in your heart that what you're seeing online by the vast majority of people
	...

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