USR 447: Sell To The GAP And Become Peerless In Your Industry

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 14 January 2019

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

I’m calling you out!

That’s right you heard me! I want to call out a trend I have been seeing in the online space. A lot of the times when people are looking for programs they look to the big hitters in the space. They get funneled into a community of hundreds of thousands of people….but get zero support and accountability.

This concept of ‘selling to the gap’ came from mine and my clients experiences. It gave me ways I could be different in my own industry and what would set me apart from the rest. Everyone can give you 5 tips to advertise better but it's the experience that will set you apart! In today’s episode I am breaking this concept down to the bare bones and give you way you can stand out from the rest

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Transcript

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0:00.0	Unstoppable Success Radio, episode 447.
0:05.0	Welcome to Unstoppable Success Radio,
0:09.0	the show where we help entrepreneurs, business owners, and CEOs from around the world to skyrocket their sales
0:16.2	and multiply their profits.
0:18.1	I am your host Kelly Roach.
0:19.7	Now let's get down to business.
0:23.3	Welcome back and thanks so much for listening.
0:25.2	In today's episode, we're talking to one of my favorite concepts
0:29.4	that I feel can help you differentiate yourself in your market, charge higher rates, and become peerless in your industry,
0:37.8	which is selling to the gap.
0:39.4	So this is a concept that I developed after being a student and a consumer in my own
0:46.0	field of coaching and as I have developed my products and programs and services
0:52.0	over the last gosh eight nine almost ten years now I have
0:57.1	really looked at you know what is working and what is not working in the coaching space.
1:05.0	And I've really paid attention as I have always been a huge investor and consumer in my own space,
1:13.3	constantly investing in products, programs,
1:16.0	courses, masterminds, training, mentors,
1:19.0	et cetera, for both myself and my team,
1:21.8	the tune of hundreds of thousands of dollars, we have
1:24.8	experienced most of the major players in the market, big and small, that are
1:31.8	performing at the higher echelons of the service or niche that they are in.
1:38.0	And for me, when going through those experiences of being the consumer that is experiencing the product or service,
	...

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