USR 395: How To Build Your Audience With Podcasts
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 8 June 2018
⏱️ 13 minutes
🧾️ Download transcript
Summary
We have been talking a lot about organic marketing lately, aka how can you, a business owner or entrepreneur, reach thousands of people without spending hundreds of dollars a week?
Podcasting might just be your solution.
Having a podcast or being a guest on other podcasts is a great way to get exposure to new audiences, and you could be doing this every week. This strategy is low to no cost and gives you credibility on topics and subjects. If you haven't built podcast 'guesting' into your strategy, TODAY IS THE DAY!
(2:26) "When people bring someone on their show they want to make sure they are going to be relevant and captivating to their audience."
(4:00) "As your business grows and as you build a bigger fan base, you are in a stronger position to go on more relevant shows that have a larger reach."
(6:20) "While we have all the marketing tools, like Facebook ads and Google Adwords, it's not the same as engaging in a real, high-quality way."
Connect with Kelly:
For more business tips and strategies, follow along with Kelly:
Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/
Website: https://kellyroachcoaching.com
Instagrams:
UE Revolution: https://www.instagram.com/uerevolution/
UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/
Kelly Roach: https://www.instagram.com/kellyroachofficial
Twitter: https://twitter.com/kellyroachlive
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Unstoppable Success Radio, episode 395. |
| 0:05.0 | I'm Kelly Roach and you are listening to Unstoppable Success Radio, |
| 0:11.0 | the podcast for Achievers, Believers, Dreamers, and Doers who want to build a profitable, sustainable |
| 0:18.4 | business around a life of purpose, fulfillment, freedom, and family. |
| 0:24.0 | Now let's get down to business. |
| 0:27.3 | In today's episode, we are digging into how to build |
| 0:30.6 | your audience with podcasts. If there's one question then I get over and |
| 0:34.6 | over again it's how do I build a bigger audience faster because we all know that |
| 0:40.1 | number of people that are engaged in your brand translates into profit, |
| 0:44.8 | sales, and growth. In today's episode I really want to dig into |
| 0:49.0 | podcast guesting because I think that this is an area still unexplored by many business |
| 0:56.1 | owners that are not in the podcast space themselves which could be not only a phenomenal way to gain extreme exposure for your |
| 1:07.0 | business new clients but also one day if you do decide to start your own |
| 1:12.0 | podcast it is bar none the best way to get discovered |
| 1:15.7 | and build your own fan base. So podcast guesting is something that I've been doing since back. |
| 1:21.4 | I want to say in 2013. It may have been 2014 that I started, but way |
| 1:26.9 | back when I started my business I began going on other people's shows as a guest. |
| 1:33.2 | And this was one of my action steps |
| 1:36.6 | as frequently as I could accomplish it |
| 1:40.0 | so that I could basically have relevant content to share with my audience that put me in a little bit of a stronger position than just me creating a blog post for example or a video that was just me and my own |
| 1:55.9 | content it was someone else featuring me and as a new business owner that's |
| 2:00.9 | incredibly powerful. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Kelly Roach, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Kelly Roach and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.