USR 385: Video Marketing 101 with Andrea Corson
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 16 May 2018
⏱️ 24 minutes
🧾️ Download transcript
Summary
Video. Video Video.
It's the tool of the year. More and more people are incorporating video into their businesses, and it's become a must for anyone with an online brand. However, how many of you are using video and seeing a return? In this episode we are talking to Emmy awarding winning producer, video marketing expert and CEO of Video Pop, Andrea Corson.
She is breaking down the do's and don'ts to creating videos that will convert. Andrea is pulling back the curtain on how to get engagement, the structure of the video and how long the video should be. If video is becoming a bigger part of your business and brand, do it right! Check it out!
(4:06) "Make sure the length of your video is right for the specific platform that you are on. You have to factor that in." --Andrea Corson
(6:20) "Make sure you actually take the time to script out your videos. There are so many people that I work with that just kind of go in blindly and think they will just figure it out. I would not recommend that"-- Andrea Corson
(12:22) "You need to figure out the objectives. Why are they making video in the first place? Where are we driving to? Because a lot of people will come to me and think they need to be on this platform but it's not right for them" --Andrea Corson
Connect with Andrea:
https://www.linkedin.com/in/andreacorson/
https://www.instagram.com/thisisvideopop/
For more business tips and strategies, follow along with Kelly:
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Transcript
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| 0:00.0 | Unstoppable Success Radio, episode 385. |
| 0:05.0 | I'm Kelly Roach and you are listening to Unstoppable Success Radio, |
| 0:11.0 | the podcast for achievers, believers, dreamers, and doers who want to build a profitable, |
| 0:17.1 | sustainable business around a life of purpose, fulfillment, freedom, and family. Now let's get down to business. |
| 0:25.0 | Welcome to Unstoppable Success Radio. |
| 0:30.0 | I am your host Kelly Roach and I am thrilled to have here with me today Andrea |
| 0:34.5 | courseen andria welcome to the show thank you so much so glad to be here |
| 0:39.2 | excited to have you so every one of us entrepreneurs out there today are all looking to |
| 0:44.6 | up our video game. We all need help. Crafting more effective videos, getting our |
| 0:49.8 | lighting looking better, and being more effective at communicating with our audience so I am thrilled to have you here today. |
| 0:56.0 | Thank you so much. Yeah, there unfortunately still is a lot of fear and it's nothing to be afraid of just like anything that's a learned skill so we can get people up |
| 1:03.4 | to speed pretty quickly. Awesome. All right well let me share your bio with our |
| 1:07.5 | listeners and we'll go ahead and dive right in so that you guys can get to know |
| 1:10.8 | Andrea a little bit. She is an Emmy nominated |
| 1:13.6 | television producer. She's a digital strategist and a consultant. She's created |
| 1:17.8 | awesome video for a wide range of clients including Google Disney CoverS.W, Carnival Cruise Line, Nordstrom, and with an impressive |
| 1:27.2 | roster alongside of that with startups, bloggers, and course creators. She's a longtime creative and she's always been |
| 1:34.4 | incredibly passionate about helping her fellow entrepreneurs and creatives grow |
| 1:38.8 | their business as an audience which led her to launching Video Pop, helping modern brands learn how to create the best |
| 1:46.7 | possible video for their websites and social channels and I'm very excited to explore that today. |
| 1:51.9 | When they're looking to nail down the perfect strategy for your video, |
| 1:55.2 | figure out how to make the best video for a specific platform, |
... |
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