USR 367: Build Your Media Connections with Molly Schoneveld
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 4 April 2018
⏱️ 24 minutes
🧾️ Download transcript
Summary
Relationships. It's the one thing that no matter what type of business you are in, you absolutely need. In the media world, it's all about who you know, and what most business owners struggle with is where to get started. In this episode, you will learn how to build and nurture relationships that are key to media exposure and powerful PR in your business.
Today we are breaking down how and where to build these relationships with Molly Schoneveld, CEO and founder of SW PR Shop. Molly has worked with entertainers and designers to get major features in various media outlets. Molly's biggest takeaway for you? BUILD RELATIONSHIPS!
(2:54) "Just getting media in general, it really does come down to relationships. Which is why I think it's so important to have a publicist on your team."
(13:16) "I feel like sometimes you just get super lucky but I also was very specific when I pitched that editor. I had read multiple features she had read."
(14:54) "but I don't really feel like print press is the thing that drives sales or necessarily move the needle for your business. It's definitely more online now, and more niche."
Connect with Molly:
https://www.linkedin.com/in/molly-schoneveld-a10a963/
https://www.instagram.com/mollyts/?hl=en
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Transcript
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| 0:00.0 | Unstoppable Success Radio, episode 367. |
| 0:05.0 | I'm Kelly Roach and you are listening to Unstoppable Success Radio, |
| 0:10.0 | the podcast for achievers, Believers dreamers and doers who want to build a profitable, sustainable business around a life of purpose, fulfillment, freedom, and family. |
| 0:23.0 | Now let's get down to business. |
| 0:27.0 | Welcome to Unstoppable Success Radio. |
| 0:30.0 | I am your host Kelly Roach, |
| 0:31.0 | and I am thrilled to have our special guest of the day today, |
| 0:34.5 | Molly Schoenfeld with us. Molly, welcome to the show. |
| 0:38.6 | Thank you, thanks for having me. |
| 0:40.5 | Absolutely, I am thrilled that you could carve out some time to be here with me and my |
| 0:44.2 | listeners today. So I'm going to give them a little bit of your backstory and |
| 0:48.0 | background and then I'll have you fill in the gaps. So Molly is the president of SWPR Shop, a boutique entertainment and lifestyle |
| 0:56.6 | public relations firm that she formed in 2008. With over 15 years experience in |
| 1:02.3 | the industry she specializes in an entertainment talent |
| 1:05.5 | as well as luxury lifestyle brands. The same year that she started her business, she launched |
| 1:10.7 | her lifestyle blog called This Yuppie Life, which is given her a unique perspective on the |
| 1:16.4 | influencer space. I can't wait to talk about that. She got her start in public relations at the |
| 1:21.0 | powerhouse entertainment firm PMK, BNC, where she helped develop |
| 1:26.5 | publicity campaigns for A-list talent, producers, and directors. She also served on the Sundance |
| 1:32.1 | Film Festival team over saying day-to-day |
| 1:35.2 | schedules of their slate of films during the run of the festival and so much |
| 1:39.3 | more. Molly, so you are helping celebrities, luxury brands, hotels, all these great businesses around the world |
... |
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