USR 345: Bulletproof Your Business For The New Economy

The Kelly Roach Show

Kelly Roach

Business, Entrepreneurship

4.9 • 965 Ratings

🗓️ 12 February 2018

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Things change faster than the blink of an eye in the online world - with updates, algorithm changes, new platforms and more keeping us on our toes. Your role as a business owner is to "bulletproof" your business from these changes.

Multiple streams of revenue, systems, strong infrastructure, and more are your key to a thriving business throughout changes and trends. Use this episode as your crash course!

(1:30) "The people that hear about a change on Facebook and go into a mass panic wondering what it means for them and how they are still going to build their business... They aren't truly building a business. They are building an entity that hinges on a platform."

(4:59) "It is very tempting, especially when things are going well. That is when things under the hood tend to go really really wrong. It can be very deceiving. The fact is that typically when you are showing good results, that is when you don't pay attention to what is happening underneath the hood"

(8:13) "With almost anything in business, there is a lot of excitement around something in the short-term. It seems very very crowded but ultimately there are only a very small handful of people that stay consistent and stick with anything over time."

For more business tips and strategies, follow along with Kelly:

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Website: https://kellyroachcoaching.com

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Twitter: https://twitter.com/kellyroachlive

Transcript

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0:00.0	Unstoppable Success Radio, episode 345.
0:05.0	I'm Kelly Roach and you are listening to Unstoppable Success Radio,
0:10.0	the podcast for achievers, Believers, dreamers, and doers who want to build a profitable, sustainable
0:17.7	business around a life of purpose, fulfillment, freedom, and family. Now let's get down to business.
0:25.0	Welcome to Unstoppable Success Radio.
0:29.5	I am your host, Kelly Roach, and I am thrilled that you took the time to be back here with me today. In today's
0:35.3	episode we're talking about bulletproofing your business for the new economy.
0:39.7	Things are changing at a rapid pace and just a week ago when Facebook announced the next big algorithm change there was literally a massive freak out online, a steady stream of content being produced to talk
0:56.3	about the changes and what it meant for businesses and an even a heavier
1:00.1	flow of posts and aud's and podcasts and videos you know about what people
1:07.5	were planning on doing in light of the changes. I found this to be such an interesting example of why it's so important to build a
1:18.4	business that is based on sound principle, principle, systems, infrastructure, team,
1:26.0	and the right elements of a sales and marketing system that works
1:29.0	because the people that hear about a change on Facebook and go into mass panic
1:35.9	wondering what it means for them and how they're going to still build their
1:39.3	business aren't truly building a business, they're building a entity that hinges on a platform.
1:48.0	And that is very, very different from building a well-run organization that has a variety of infrastructure systems and strategies in place
1:59.8	with a robust sales and marketing program.
2:02.8	In the Unstoppable entrepreneur,
2:04.8	we teach you everything that you need to know
2:07.4	about building an online brand
2:10.0	and building a business that has seven to ten streams of income all coming from
	...

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