USR 342: If You Want Them To Engage, Engage

The Kelly Roach Show

Kelly Roach

Business, Entrepreneurship

4.9 • 965 Ratings

🗓️ 5 February 2018

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Building a business online can be difficult at times. Especially when you are putting in all the work to write content, serve your audience, and connect with people but get no interaction. It is the bain of almost every entrepreneur who is running an online business.

The best way to get engagement is to simply engage with your audience! Yes, it truly is that simple - automation is a thing of the past and simply scheduling posts and videos isn't going to cut it anymore.

Make the first move, engage first, make it personal, direct message them, or get them on the phone. Remember: YOU set the expectation of your brand for your community.

(1:11) "If you want to get them to engage… engage! Which sounds pretty simple but it's really what's lacking out there today. Most of us want to put out automated posts, generic tips, pre-recorded video."

(3:34) "The thing that now is going to get people to notice you online and truly build raving fans and an audience, an audience of impact that will allow you to build your business. It's going to come from you engaging first."

(6:05) "You're not talking about needing millions of followers. You're not talking about needing thousands of fans. You're talking about connecting with real humans in a meaningful way, that is going to engage them on an individual, custom level. In such a way that will get them bought into you, bought into your brand."

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Transcript

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0:00.0	Unstoppable Success Radio, episode 342.
0:05.0	I'm Kelly Roach and you are listening to Unstoppable Success Radio,
0:10.0	the podcast for achievers, believers, dreamers, and doers who want to build a profitable, sustainable business around a life of purpose, fulfillment, freedom, and family. Now let's get down to business.
0:26.0	Welcome to Unstoppable Success Radio.
0:28.7	I am your host, Kelly Roach, and I am thrilled
0:31.1	that you took the time to be back here with me today.
0:34.6	In today's episode, we're digging into engagement online.
0:38.2	The bane of existence of most entrepreneurs trying to build an online business is the fact that they feel like they are
0:44.4	working so hard to create content, to serve their audiences, to try and connect with people,
0:52.1	and yet they feel like they get almost no response from the market.
0:57.0	Post with very few likes, videos with very few comments, many times not feeling like they're seeing any return from
1:06.1	all the time they quote unquote spend on social so today we're digging
1:11.0	into if you want to get them to engage
1:13.7	engage which sounds pretty simple but it's really what's lacking out there today.
1:19.3	Most of us want to put out automated posts, generic tips,
1:25.5	you know, pre-recorded videos,
1:27.8	and we find that we have a lack of engagement,
1:31.4	that we receive almost no response from the feedback that we are putting out there.
1:38.0	Maybe you create a podcast and you very rarely hear from your audience, or you know, maybe you have a Facebook group and you
1:44.4	feel like you never really have people private messaging you to ask you about
1:48.1	your services or maybe you post blog posts every single week in your business and yet haven't seen any
1:55.2	return on investment from it. Well the world has changed over the last couple years.
	...

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