USR 307: Mike Lloyd on Photography in the 'New' Business Space
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 15 November 2017
⏱️ 32 minutes
🧾️ Download transcript
Summary
Over the past few years, the business space has made a few shifts. Everyone has moved online or has moved into some type of online platform. Our branding, image, and photography have become CRUCIAL -- and is a key player in how our audience relates to us.
In this episode we are talking to photographer (and client!) Mike Lloyd. Mike shares that it's about finding the right photographer for not only you but your brand. If you want your brand to be represented in a powerful way that breaks through the white noise of the online space, having great images is key. A great photographer can help you do so.
You can see Mike's work on my instagram account (@kellyroach13) but be sure to head to Mike's account directly to see the full scope of his work (@mikelloydphoto).
(4:02) "The photography is the visual representation of your business philosophy, your values, the message you are trying to get across so there needs to be a consistent theme. A lot of my work is very colorful, very epic, cinematic but if that's not your brand then maybe i'm not the best photographer for you. So it needs to be on par with what you are doing."--Mike Lloyd
(10:48) "I would first consider the difference between an expense and an investment. Expense is something you are going to spend that you will never see again. Investment is something you put money in that will come back to you and in theory you will end up with more money than you had before the investment. If you do this right, your new photography will be an investment because it represents your brand, and it captures the attention of your potential clients"--Mike Lloyd
(14:27) "There are so many things you can say with it (photography) to elicit different emotions from your clients. So can be very forward facing in the camera, making eye contact with the viewer and that is going to help initially gain interaction with them because you are making eye contact, makes them want to read what else you have going on"--Mike Lloyd
Connect with Mike:
https://www.facebook.com/mikelloydphotography/
https://www.instagram.com/mikelloydphoto/
For more business tips and strategies, follow along with Kelly:
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Website: https://kellyroachcoaching.com
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Transcript
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| 0:00.0 | Unstoppable Success Radio, episode 307. |
| 0:05.0 | I'm Kelly Roach and you are listening to Unstoppable Success Radio, |
| 0:10.0 | the podcast for achievers, believers, Dreamers, and Doers who want to build a profitable, sustainable business |
| 0:17.5 | around a life of purpose, fulfillment, freedom, and family. |
| 0:22.3 | Now let's get down to business |
| 0:25.0 | Welcome to Unstoppable Success Radio. |
| 0:28.0 | I am your host Kelly Roach and I am thrilled to be back here with you today. |
| 0:32.0 | In today's episode we are going to be |
| 0:34.5 | talking about photography, branding, and the power of being selective and |
| 0:40.0 | smart in the visual appeal that you create and the images that represent your |
| 0:44.4 | brand. So I'm excited to have with me my photographer today, Mike Lloyd. |
| 0:48.3 | Just to tell you guys a little bit about Mike, he's armed with an overactive imagination and a lack of |
| 0:54.7 | propensity for all things normal he specializes in conceptual portraits of |
| 0:59.5 | families couples high school seniors that reach into the soul of his subject and stoke the fire inside. |
| 1:06.9 | Having never taken a photography class, his passion is for the craft and the limitless imagination which fuel his continued self-education and |
| 1:16.1 | desire to learn and improve. |
| 1:18.4 | From this, Mike teaches hands-on workshops that go above and beyond traditional portfolio building and dog and pony shows that |
| 1:24.6 | plagued the photography industry. |
| 1:26.8 | Free of Fluff, his blog, workshops and presentations focus on proven principles of behavioral science, visual cognition. on Super excited to have Mike with us on the show today. |
| 1:43.0 | All right, so Mike, super excited to have you on the show today |
| 1:46.0 | and it's not very often that I get to have both one of my clients |
| 1:49.0 | and someone that I am a client of on the show, |
... |
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