USR 265: Numbers that Matter in Online Marketing
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 14 August 2017
⏱️ 20 minutes
🧾️ Download transcript
Summary
We look at numbers everyday. We dial them on our phones, we check them to make sure we are going the right speed, and we use them to splurge a little here and there (wink wink). But we need to start looking at them differently.
In this episode we are talking about numbers that REALLY matter when it comes to online marketing. Let's be honest, there are numbers flying all over the place. You need to know how to understand the results you get. Good business practices are not always measured in dollars and cents. There are 4 areas you need to focus on when trying to understand your numbers.
- Build a list! In the online world your list is everything. The people on it are your potential buyers. Building your list every month will create the growth in your business
- Look at how much revenue you make based on your email community. This number can change but the math is still the same. Once you figure you out how many people you need add a month, you can set REAL goals to see growth.
- How many leads do you need to gain in order to get a new customer? You need to be thinking about this so you can start making the connection between a lead and a new client
- Understanding what the lifetime value of your customer! See what a current customer is valued at. Once you know how much to spend on a current client then you will get a better idea for future clients.
Looking at the numbers is something every business owner needs to do. It's time to stop running the business with your emotions and running the game with NUMBERS. Now you may need to listen to this episode more than once and take some notes, but that's ok! Like I said before we see numbers all the time, so it's time to pay attention to numbers that REALLY matter!
For more business tips and strategies, follow along with Kelly:
Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/
Website: https://kellyroachcoaching.com
Instagrams:
UE Revolution: https://www.instagram.com/uerevolution/
UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/
Kelly Roach: https://www.instagram.com/kellyroachofficial
Twitter: https://twitter.com/kellyroachlive
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Unstoppable Success Radio, episode 265. |
| 0:05.0 | I'm Kelly Roach and you are listening to Unstoppable Success Radio, |
| 0:11.0 | the podcast for Achievers, Bel believers, dreamers, and doers who want to build a profitable, |
| 0:17.0 | sustainable business around a life of purpose, fulfillment, freedom, and family. Now let's get down to business. |
| 0:25.0 | Welcome to Unstappable Success Radio. |
| 0:29.0 | I am your host Kelly Roach and today we're digging into numbers that matter in online |
| 0:34.7 | marketing. Now the truth is is we could do 15 episodes on numbers that matter in |
| 0:41.8 | growing and building your business. |
| 0:43.0 | But today we're honing on a very specific segment. |
| 0:47.0 | We're going to talk about four key areas |
| 0:50.0 | that I really want all of my unstoppable entrepreneurs that listen into the show to be focused and on. |
| 0:56.0 | It is no secret that when you are building your whole business |
| 1:05.0 | business is out of control and you're just dumping energy, |
| 1:09.3 | dumping effort, dumping your resources into building this business and that you don't really have |
| 1:15.0 | control over where it's going and the results that you're producing. So what I'm |
| 1:19.7 | trying to do in today's episode is to help you understand the results that you're getting and why so that you can decide correctly |
| 1:29.2 | what to do about it. And when I dig into these numbers today, I think it's going to help you to take a step back, take some time to reflect on what we just talked about, take a look and pull some numbers as it relates to your business, and really do a deep dive and do why are things producing the results |
| 1:48.0 | that they are and what do you want to do differently in order to |
| 1:50.6 | accelerate your results so you know we know that in the flurry to keep pace with the speed of the online world, sometimes |
| 1:59.1 | good business practice is lost. |
| 2:01.4 | And you guys hear me talk about this a lot because you know I come |
| 2:03.6 | from a Fortune 500. I've been managing P&L since I was 22 years old and so I approach business |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Kelly Roach, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Kelly Roach and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.