USR 252: Marty McDonald on Leveraging Your Tools with Social Media
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 19 July 2017
⏱️ 26 minutes
🧾️ Download transcript
Summary
If you were to ask, 'what is the most important thing when it comes to managing a profitable business?' the answer would probably be different depending on who you asked.
But if there is one thing everyone can agree on...it's to know your customer! Knowing exactly who you are targeting will dictate what content you produce, what platforms you are on, and what strategies you implement.
In this episode, we are talking to social media marketer and CEO of Bad Rhino Inc., Marty McDonald. He knows that without the 'ideal customer' part of the equation, the other parts have a harder time coming together. He also shares other tools to have in order to have best results:
- Be CONSISTENT! You need to post regularly and make sure the posts are all somehow connected. They need to have the same call to action, or it's going to get lost in all the other work you do.
- Keep your eyes open to your audience. When you listen to your audience you can create the content that they need and something they can actually USE. Take in the feedback so you can continue to grow.
- Have a strategy. Create something that is universal and can work among all platforms. Your strategy is interconnected to all platforms, so spend some time and get a clear vision on what direction you want to take.
When you mix these tools and know your audience, your social strategy will be nothing short of amazing! Marty stresses that with all these new platforms popping up everywhere, it can be hard to stay focused. Keep your eyes on the prize. Don't jump from one platform to another and forget where you just were. You have to be in just enough places to make an impact.
Connect with Marty:
You can also email Marty at marty@badrhinoinc.com to ask any questions you have! Just tell him you heard him here!
For more business tips and strategies, follow along with Kelly:
Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/
Website: https://kellyroachcoaching.com
Instagrams:
UE Revolution: https://www.instagram.com/uerevolution/
UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/
Kelly Roach: https://www.instagram.com/kellyroachofficial
Twitter: https://twitter.com/kellyroachlive
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Unstoppable Success Radio, episode 252. |
| 0:05.0 | The Summer Guest Fest has arrived and this year we've decided since |
| 0:10.0 | Summertime is the easiest time of year to get distracted from your business. |
| 0:14.6 | The kids are home from school, vacation is on the horizon. There's so much going on |
| 0:20.0 | that can keep you from moving forward towards your goals that we want to do everything possible to keep you on track and inspire you to keep |
| 0:28.4 | moving forward towards accomplishing your big dream. |
| 0:32.2 | So for the next two months we're going to be offering you at least two special guest episodes each and every week. |
| 0:38.2 | We hope you enjoy the extra value of the added inspiration and a little extra urge of motivation to keep on going. |
| 0:47.0 | Welcome to Unsavable Success Radio. |
| 0:52.0 | I am your host Kelly Roach and I am thrilled to be here today |
| 0:55.1 | with Marty McDonald. Marty, welcome to the show. |
| 0:58.0 | Oh thanks Kelly. Well happy to be here. Yeah so we have a great show ahead for you guys today. We are digging into what works with |
| 1:05.6 | social media and how to actually make money in your business, leveraging the tools and resources of today. |
| 1:12.0 | Marty is the go-to guy for what works in social media |
| 1:15.0 | marketing. He's the co-founder and CEO at Bad Rhino Inc and he's used social |
| 1:19.9 | media strategies to actively recruit and build online marketing |
| 1:23.5 | businesses for over 12 years. He knows how to harness the power of |
| 1:27.3 | social media and has consulted with small businesses and startups to |
| 1:30.9 | help them use the power to get off the ground. So Marty, welcome to and startups |
| 1:33.7 | to help them use the power to get off the ground. So, Marty, welcome to the show. |
| 1:35.4 | Thank you, Kelly. |
| 1:37.1 | So let's get started with how did you get into social media |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Kelly Roach, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Kelly Roach and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.