USR 249: Christina Nicholson on Gaining Mass Media Exposure
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 13 July 2017
⏱️ 27 minutes
🧾️ Download transcript
Summary
Lights, Camera, ACTION! We all would kill to have that exposure on national television. It would be life changing, right?! So we brought in an expert.
Meet Christina Nicholson, former TV and news reporter turned entrepreneur. She helps small business owners land features on national television. Television is great exposure, but if you don't position yourself the right way things could get difficult to maintain. You always have to be thinking, how can I help their audience? What problem do I solve, or how can I help? If you insert yourself into the conversation, it makes pitching that much easier.
Cristina has been on both sides and knows what to look for when people start to pitch their service or product:
- Know what your end goal is. Your reason to get on television should not just be for media expose, but for something bigger. Know what the audience wants and then cater to that need.
- Think about what you are going to pitch. Getting free media is worth so much more than getting an advertisement, so think carefully about how you want to frame your message.
- Sometimes it's quality over quantity. When you personalize the message it can give you a leg up in your pitch. It shows them that your carefully crafted your message and didn't send the same thing to 100 other people.
Christina's best tip? When you are pitching a big media appearance, it helps to be yourself. Don't change to fit someone else's idea. Go in with no regrets and show them who YOU are as a business owner.
Mentioned in this episode:
Want to get Christina's e-book...for FREE? Head over to www.mediamevanandmore.com/unstoppable and get her e-book, Master Your Media Relations
Connect with Christina Nicholson:
http://www.mediamavenandmore.com
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Transcript
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| 0:00.0 | Unstoppable Success Radio, episode 249. |
| 0:05.0 | The Summer Guest Fest has arrived and this year we've decided since Summertime is the easiest time of year to get distracted from your business. |
| 0:14.0 | The kids are home from school, vacation is on the horizon. |
| 0:18.1 | There's so much going on that can keep you from moving forward towards your goals, |
| 0:22.3 | that we want to do everything possible to keep you |
| 0:25.0 | on track and inspire you to keep moving forward towards accomplishing your big dream. |
| 0:31.4 | So for the next two months we're going to be offering you at least two |
| 0:34.8 | special guest episodes each and every week. We hope you enjoy the extra value of |
| 0:40.0 | the added inspiration and a little extra urge of motivation to keep on going. |
| 0:47.8 | Welcome to Unstoppable Success Radio. |
| 0:50.5 | I am your host Kelly Roach and I am thrilled to be here today with Christina Nicholson to school us on how to get our small businesses focused and featured on national TV. |
| 1:02.0 | Christina, welcome to the show. |
| 1:03.8 | Thanks for having me, Kelly. |
| 1:05.4 | Yeah, super excited to have you here. |
| 1:06.9 | So I'm going to tell our listeners a little bit about you |
| 1:09.2 | and then we'll go ahead and dive right in. |
| 1:11.2 | Okay. |
| 1:11.8 | So Christina is a former TV reporter and an anchor who's still telling stories, but instead of doing |
| 1:17.0 | it for newscast, she's doing it to help small businesses grow. |
| 1:20.6 | With her business, Media Maven, she helps entrepreneurs earn exposure through media |
| 1:25.2 | relations video production, writing, and blogging. She recently launched her |
| 1:29.8 | master your PR course which teaches small business owners how to handle public relations |
... |
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