USR 164: David Hoffeld on The Science of Selling
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 11 January 2017
⏱️ 31 minutes
🧾️ Download transcript
Summary
Today's guest episode of USR features David Hoffeld! David is the author of the acclaimed book The Science of Selling, a novel on the psychology behind everyday sales and customer interaction. He is the CEO and chief sales trainer at Hoffeld Group, one of the nation's top research-based sales and consulting firms. He's pioneered a revolutionary sales approach based on research in neuroscience, social psychology and behavioral economics that's been proven to radically increase sales.
David is also a popular trainer whose entertaining presentation style weaves humor, stories, and science together in a way that engages his audience and provides them with proven strategies they can use immediately. He has been bestowed numerous awards from Toastmasters International and is a member of the National Speakers Association, American Society of Training Directors and the Society of Personality and Social Psychology.
In this episode, you will learn:
-the proven psychology behind generating sales (and David's step by step tips on how you can implement these strategies into your business)
-the number one mistake entrepreneurs and salespeople make when trying to increase their sales and how you can avoid making it yourself
-how to get your customers excitedly running back for more content all by understanding their rules of influence
As a sought-after sales thought leader and speaker, David works with small and medium businesses to Fortune 500 companies showing them how to align their sales behaviors with how the brain naturally forms buying decisions.
Because of the results his insights generate, he is a sales and leadership contributor to Fast Company and has been featured in Fortune, U.S. News and World Report, The Wall Street Journal, Harvard Business Review, CBS Radio, Fox News Radio, and more. Today he's giving us the top tips on the most effective science-backed sales strategies.
Mentioned in this episode:
The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal by David Hoffeld: https://www.amazon.com/Science-Selling-Strategies-Influence-Decisions/dp/0143129325
Connect with David:
https://twitter.com/davidhoffeld
www.linkedin.com/in/davidhoffeld
For more business tips and strategies, follow along with Kelly:
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Website: https://kellyroachcoaching.com
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Twitter: https://twitter.com/kellyroachlive
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Unstoppable Success Radio, episode 164. |
| 0:05.0 | Welcome to Unstoppable Success Radio. |
| 0:09.0 | My name is Kelly Roach, former NFL cheerleader and Fortune 500 executive turned business growth |
| 0:15.0 | strategists helping entrepreneurs around the world to make six and seven |
| 0:20.2 | figure leaps in their business. Each week we bring you multiple episodes |
| 0:24.7 | designed to help you go further faster |
| 0:27.2 | in accomplishing your goals and dreams. |
| 0:29.9 | Now let's get down to business. |
| 0:34.0 | Welcome to Unstoppable Success Radio. |
| 0:37.0 | I am your host Kelly Roach, and I am thrilled to be here today |
| 0:40.0 | to talk about the science of selling with David Hoffield. |
| 0:44.0 | David, welcome to the show. |
| 0:45.8 | Thank you so much, Kelly. |
| 0:47.1 | It's great to be with you. |
| 0:48.1 | Yeah, excited to have you on one week after the launch of your new book. |
| 0:51.9 | So this is super excited to get to you |
| 0:54.2 | know make some space to talk about this David is the author of the science of |
| 0:59.2 | selling and the CEO and Chief Sales trainer at Hof Group, one of the nation's top research-based sales |
| 1:05.8 | and consulting firms. |
| 1:07.4 | He's pioneered a revolutionary sales approach based on research in neuroscience, social psychology, and behavioral economics that's been |
| 1:15.2 | proven to radically increase sales. |
| 1:18.7 | Because of the results of his insights, David is a sales and leadership contributor to Fast Company and has |
... |
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