USR 151: How To Use Price Increases To Fuel Growth, Health, and Sustainability in Your Business
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 12 December 2016
⏱️ 21 minutes
🧾️ Download transcript
Summary
A common challenge amongst small business owners is the struggle to make enough profitable sales in their company. They try over and over again to pitch their content to people, but there is one key thing that keeps them from achieving the success they so badly desire.
The formula for increasing prices while also seeing growth and sustainability in a business is 100% a mental game. Because no matter what niche you create content for, there will always be someone selling similar content at a lower and a higher price.
In this episode, you will learn…
- How to go from running yourself (and your business) into the ground, working around the clock, and generally exhausted, to in control, motivated, and confident in the growth you are building in your business
- How to set yourself up for success and become part of the 5% of small businesses that actually thrive
- My highly successful strategy to creating a positive mindset around conducting product increases that way you can ensure your audience reacting in a positive way.
Everything begins with intention. You first have to get clear about what you want, state it with certainty in your own mind, and only then can your audience start to respect the price choices you have made. All it takes is becoming crystal clear on what it is that you want and what you're going to do to get it. That first step is the hardest part, but is the only way you can ultimately guarantee to fuel healthy sustainability in your business.
You deserve to charge what you're worth.
Mentioned in this episode:
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Transcript
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| 0:00.0 | Unstoppable Success Radio, episode 151. |
| 0:05.0 | Welcome to Unstoppable Success Radio. |
| 0:08.0 | My name is Kelly Roach, former NFL cheerleader and Fortune 500 executive turned business growth strategists helping |
| 0:16.4 | entrepreneurs around the world to make six and seven figure leaps in their business. |
| 0:22.1 | Each week we bring you multiple episodes designed |
| 0:24.7 | to help you go further faster in accomplishing |
| 0:27.7 | your goals and dreams. |
| 0:29.5 | Now let's get down to business. |
| 0:34.0 | Welcome to business. Welcome to Unsopable Success Radio. |
| 0:36.7 | I am your host Kelly Roach and I am thrilled to be back here with you today |
| 0:40.5 | to talk about how to use price increases to drive business growth, health, and |
| 0:46.1 | sustainability in your business. |
| 0:49.2 | Undercharging is an epidemic amongst small business owners and |
| 0:53.7 | and that is why I feel compelled to bring this episode to you today. |
| 0:58.0 | There are so many unintended consequences of not creating ongoing price increase. intended consequences |
| 1:07.0 | fail. fail. To be completely honest, businesses fail typically because they struggle to create enough profitable |
| 1:17.8 | sales to grow. |
| 1:20.4 | And notice that I use the word profitable. |
| 1:23.6 | Many times businesses get themselves in an upside down |
| 1:27.1 | backward situation where they require many, |
| 1:30.1 | many more clients and sales than they should actually need to run, grow, and |
| 1:37.2 | sustain their business. So here you have many small business owners that are |
... |
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