USR 141: Justin Christianson on Converting Site Traffic Into Customers
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 9 November 2016
⏱️ 27 minutes
🧾️ Download transcript
Summary
Today's guest episode of USR features 14 year digital marketing veteran and #1 bestselling author, Justin Christianson. Justin is a conversion fanatic, both literally and figuratively speaking. His book, Conversion Fanatic: How to double your customers, sales and profits with A/B testing, covers all things you need to know on how to convert website visitors into customers.
Armed with this knowledge, Justin has been able to help hundreds of businesses - Justin's specialty is optimization, or creating an analysis of your audience to figure out what's going to make them convert. By looking at areas that are often overlooked, he helps businesses track where and what their consumers are interested in. Even if it's a simple comparison between mobile and online traffic, he knows the tips and tricks needed to start turning them into leads.
In this episode, you will learn:
-Effective ways to convert website traffic into paying customers
-Top resources to use for tracking clicks on your website so you can better understand your customers
-How to double your sales using digital marketing tactics (such as analyzing the difference between your mobile and website audience)
Justin is also the co-founder and President of Conversion Fanatics a full service conversion rate optimization company which helps companies get more out of their digital traffic efforts.
Mentioned in this episode:
Justin's Book: Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing by Justin Christianson https://www.amazon.com/Conversion-Fanatic-Customers-Profits-Testing-ebook/dp/B015NO4JJA
Connect with Justin:
http://conversionfanatics.com/
https://twitter.com/convfanatics
For more business tips and strategies, follow along with Kelly:
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Website: https://kellyroachcoaching.com
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Twitter: https://twitter.com/kellyroachlive
Transcript
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| 0:00.0 | Unstoppable Success Radio, episode 141. |
| 0:08.0 | Welcome to Unstoppable Success Radio. |
| 0:11.1 | My name is Kelly Roach, former NFL cheerleader and Fortune 500 executive turned business |
| 0:16.8 | growth strategists, helping entrepreneurs around the world to make six and seven figure leaps in their business. |
| 0:24.0 | Each week we bring you multiple episodes designed to help you go further faster |
| 0:29.0 | in accomplishing your goals and dreams. |
| 0:32.0 | Now let's get down to business. |
| 0:34.0 | Welcome to Unstoppable Success Radio. |
| 0:39.8 | I am your host Kelly Roach and I am thrilled to be here today with Justin. |
| 0:44.4 | Justin is a 14 year digital marketing veteran, |
| 0:48.8 | a number one best selling author of conversion fanatic how, How to Double Your Customers' Sales and Profits with A.B. |
| 0:56.2 | Testing. |
| 0:57.2 | He's also the co-founder and president of Conversion Fanatics, a full-service conversion |
| 1:02.1 | rate optimization company which helps companies to get more |
| 1:06.4 | out of their digital traffic efforts. |
| 1:08.7 | Justin, welcome to the show. |
| 1:10.9 | Thanks for having me, Kelly, it's my pleasure to be here. |
| 1:13.0 | Really excited to have you on. |
| 1:15.0 | So first of all, how did you get into the business that you're in today, Justin? |
| 1:20.0 | Well, it actually came out of demand, which is always good. |
| 1:25.0 | Yes. |
| 1:26.0 | Yes. |
... |
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