Hi, welcome back to the Personality Hacker Podcast. My name is Joel Mark Witt.

And I'm Antonio Dodge. Yesterday we were meeting with our team, by we I mean you and I Joel, we were meeting with our team to talk about marketing a program that we are updating, right?

So one of the programs that we have is effectively personal growth materials designed for each personality type.

And we're doing a full update on all of them. we're starting with I NTP so as we're you know as we're talking about the marketing for encouraging people

You the listener to come get your your personal growth program designed for your type so we can keep all this machine

running are the person we were talking to who's kind of recently come on our team he's

in the E&J's name is Brian and Brian was actually he was he was

actually pushing us pushing us in all the right ways by questioning whether or

not are the basis or foundation of our marketing in and of itself was even sound.

There's a point to this by the way, so just hang tight.

So the thing that he was saying, particularly as an E&TJ, is that when he comes into the personality

hacker ecosystem, he sees all of this messaging about, like find out about your personality

type and explore more and discover. about your mind

mind, you know, explore more and discover how your mind is wired.

And in traditional E&TJ fashion, he asked the question of,

well, this, I mean, how is this going to improve my life in

anyway whatsoever what if I don't really care that much about my personality

type and I show up here I just happen to stumble upon this.

What's going to make me feel like this is worth my time and effort?

He's like, so I mean, like take for example,

should I buy a box of cookies?

Right?

...