You're listening to Podcasting Made Simple.

Hello and welcome. My name is Isaac Mashman, founder of Mashman Consulting Group by Little Rock, Arkansas,

and I want to take the next 10 to 15 minutes to talk to you about how you, as a podcast guest,

can dial in your personal brand's marketing message and branding to get the most out of the interviews

that you are already

appearing on, as well as how you can land more interviews and guest placements moving forward.

Now, the podcasting space is hypercompetitive. There are millions of podcasts that are out there

in existence today with millions, hundreds of millions of listeners.

There is a huge opportunity to leverage other people's audiences.

Now, before I talk to you about specific strategies, let me set the framework and the foundation

regarding my philosophy on personal branding.

You see, your personal brand is you.

It is who you are.

Every single part of you, your characteristics, your interests, your career, your personal brand is you. It is who you are. Every single part of you, your

characteristics, your interests, your career, your profession, your successes, and your failures.

Everything about you can establish rapport with another person. And you see, the thing is about

being a guest on another show, you are engaging in a form of edification. Now, when I was involved in the industry of network marketing, one of the big things that

I was taught was the power of edification.

Whenever there was a sales call, I would introduce my mentor or my mentor would introduce

me and say, hey, this is somebody that I personally know like and trust, and here's why you should listen to them.

What does that do? It creates leverage. You see, in this age, everything is based on relationships.

Despite artificial intelligence and social media, it is still a people-first society, and personality

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