You're listening to Podcasting Made Simple.

If you're a podcast host and you invite guests onto your show, hoping to have the opportunity to be introduced to their audience, as well as the guest being introduced to yours, have you ever felt like it's a one-way street? My name is Can Roberts, the CEO of

Podcast Profits Limited. I'm here in the UK and I love everything about podcasting. Now, today's talk is

about getting your guests to be your ambassadors, how to nurture the episode promotion process to maximize your podcast promotion.

I was naive when I first started because I was expecting my guests to promote the episode

and then almost feeling resentful if they didn't. Hang on a minute, I'm doing all this work to promote you.

We all know that there's a cost to actually researching your guest, reaching out to them,

getting them to complete a form with their bio, headshot, their links, etc., maybe even an episode release form, which is all made easier with PodMatch, but it still

takes time and money.

And then there's the actual recording, post-production.

It would be great if your guests could also promote for you because it gives you an

opportunity to get in front of their audience.

But I was wrong to expect them to do the work. It was my responsibility the whole time to articulate

clearly what our process was and give them clear instructions.

Guests are coming on your show to be introduced to your audience. Let's face it,

the episode is about them, an opportunity for them to share their story and demonstrate how they help their target audience achieve a specific goal. If they're not promoting the episode, I don't think it's been done deliberately.

It's just that we're all busy.

We have our business.

Your guest has their business too.

And quite often, if you haven't demonstrated what your process is, after the recording,

they've forgotten about you until you let them know when the show's aired, if you even do,

because I've spoken to many other hosts who also guest on other people's podcasts,

...