Be sure to watch my TED Talk on London reel. TV.

It's a beautiful day on Sunday here in London.

The sun's coming out and I am taking my stroll to the studio. Now Brian why would you be doing something like

this when you could be relaxing on a Sunday? Well I would call it using

social proof to your advantage.

You see I have a major event coming up on Sunday,

our inaugural London Real event, which is an intimate day with Dampania, live at the Ritz. and I am

am concerned that it might not go off well, it might not go off well, it might not be smooth,

that people might not think it's of a high amount of value

which is what I'm all about what our brand is all about and so I'm going into the

studio so I can make sure that everything is going to run smooth,

make sure that my talk is going to be perfect,

make sure that my questions for Dan are going to be on point.

And so I call this using you know social

proof to your advantage because it's making me work that much harder knowing

that I might let other people down or disappoint other people.

And the same thing was true about my TED Talk,

when you know you're going to be up in front of an audience

and representing yourself,

you have to bring your A game,

and so then it makes you just work harder for a better

product. So it's just another way of maybe reframing things you know so you can get

...