You're listening to Podcasting Made Simple. I'm your host, Alex San Felipe. For this episode's guide

and resources, please visit podpros.com slash 219. And now let's get to the episode.

What is black and white and red all over? Nope, not a newspaper.

Hi, I'm Tori Shira and I'm going to share with you what instead of a newspaper is read all over these days.

A press release.

Now, that may be a term that you're familiar with or you may not be familiar with it at all.

So I'm going to tell you why you need to write a press release, what it's going to include, and who you need to send it to

for your podcast so you can share your podcast with multiple media outlets that is for your target

audience. So here we go.

Ivy Lee created the first press release in 1906 when he was sharing information about a railroad

accident on the Pennsylvania Railroad.

Now, why do we still use press releases 100 plus years later? Because it is a great way to share

information and exactly what they need to know in a concise format and being able to spread it

in lots of places all at once. But what is it exactly? It's just an official statement that gives information to media outlets.

That's it. And you can send it. Why do you want to send it first? It brings you in your podcast

exposure. And isn't that the idea? You have an idea. You're sharing that on your podcast. Week in, week out, you're doing the hard

thing. Now, isn't it time that you get your target audience help on finding you? If they don't

know to look for you, then they're not looking for you. It also gives you authority in your

industry, not just the industry that your

podcast is about, but the podcast industry. It is an official statement. It is a professional

looking statement. And believe it or not, you don't have to be professional to write one or share one.

I know for a fact that I wrote my press release for my podcast in my sweatpants.

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