Hello, hello, and welcome to the Intentional Advantage podcast.

I'm your host, Tanya Dalton.

This is episode 254.

We are well on our way, getting close to rounding out and closing out our season,

talking about living on purpose.

You know, a while back, I guess it was in November, I traveled to Arizona

to go to Iconic with Ali Brown. And while I was there, I love going to these kinds of events

where you get to network and chat and talk and just dive deep with other women and really talk about the things that are really

important. One of the things that we talked about at Iconic, Allie put up this slide and it said,

are you using metrics as false gods? I loved that.

It really got me thinking because I do think so often we're using numbers.

We use metrics as this way of measuring ourselves.

We put them up on this altar as if it's the most important thing.

You know, and one of the things that was said at Iconic is, you know, we used to worry about

being burned at the stake. Now we worry about losing followers. We've lost sight of what's

really important because we're so caught up in the metrics, in the numbers.

And really, when we think about it, metrics are a measurement of success.

And in the book, in On Purpose, we talk about this idea of redefining success

and why success is so hard to achieve because we don't take time to truly define it.

We look around, we look left, we look right, we look, we swivel our head in 360 degrees,

looking around to try to figure out if we're doing the right thing. And instead of saying, this is what I want,

this is what I desire, this is what I believe is success, we measure ourselves compared to everybody

...