Welcome to Entrepreneurs the Playbook. I'm David Meltzer, and it's time for another playbook to success.

And who better to give it to us than Josh Newman, managing partner at Clatter. Welcome to the

playbook, Josh. Thank you, David. It's an honor to be here. I'm excited, excited to chat.

Well, you know, there's so much zero to one business.

And Clatter has the zero to one business down pat

when it talks about presentations,

microsites, marketing documents.

But I think a lot of people don't realize

the quantitative value of zero to one.

For many years, you know, I do so many Q&As and I've always said, zero to one takes longer than one to 100. You know, nobody's going to

ask the first question, but once you do, you'll be following me out the door and going, wait,

wait, wait, can I ask another question? But when you're writing books, when you're preparing things,

zero to one is where the money is spent,

but it's also where the money is made.

And you have a very structured, you know, way of doing so with extreme value.

For you, I'm curious what your relationship to that zero to one was in leading this

platform and enabling companies to automatically generate these things from zero to one.

Sure.

So I think to take a step back where I, before Clatter, and I actually still run a digital creative shop,

it's an agency called Media Tavern. And what we were realizing when we were essentially at the zero

point was about five to ten years ago, a lot of folks were coming to us and saying we need to have

collateral made. We want it to be on brand, we want it to

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