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Social Proof Podcast

Usher Got Burned: 5 Lessons That Could Save Your Business | Social Proof Podcast #550

Social Proof Podcast

Social Proof Network

Entrepreneurship, Business

4.9 โ€ข 2K Ratings

๐Ÿ—“๏ธ 20 November 2025

โฑ๏ธ 60 minutes

๐Ÿงพ๏ธ Download transcript

Summary

Usher got burned after loaning $1.7M for a building that was never purchased and the fallout teaches every entrepreneur a major lesson. In this Social Proof episode, David Shands and Donni Wiggins break down the real mistakes behind failed partnerships and the 5 lessons that can protect your money, your relationships, and your business.


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Transcript

Click on a timestamp to play from that location

0:00.0

Entrepreneurs, let me tell you something real quick.

0:01.9

While you're out here building your business and making content, going live, dropping

0:05.1

gyms, helping people your personal data is being sold all over the internet.

0:09.7

And I'm not talking about little stuff.

0:11.0

I mean your address, phone number, email, relatives, even your court records, all scrape,

0:16.2

collected, and posted on people search sites and data brokered databases.

0:20.7

Anyone can look you up.

0:22.0

And yes, scammers, stalkers, and identity thieves use that same information every single day.

0:27.8

This isn't just me being paranoid.

0:29.7

This isn't paranoia.

0:30.6

This is real.

0:31.8

Data breaches went up 211% in a single year, which means your information is out there

0:37.3

whether you know it or not.

0:38.8

That's why I partnered with incogni.

0:43.6

They go out and do the hardest part for you.

0:45.7

They track down the sites holding your information and legally remove it.

0:49.5

Hundreds of data brokers gone.

0:52.1

People search sites gone.

0:57.6

And if you find a specific link with your info on it,

1:04.5

their custom removals feature lets you send it to them and boom. A real human privacy expert handles it for you. And listen, they're the only service in the whole space independently verified

1:10.3

by Deloitte.

1:11.6

So this isn't one of those shady delete your data companies.

...

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