Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one

international bestselling authors, Tim and Julie Harris. This is the number one daily radio show

for realtors looking for a no BS authentic real-time coaching experience. What's really working

in today's market, how to generate more leads,

make more money, and have more time for what you love in your life. And now your host,

Tim and Julie Harris. Three, two, one, and we're back. And Julie, I am actually a little nervous about today's show.

Can I tell you why?

Yes, please.

We're doing review and comment on the news, something we haven't done for a long time.

That's right.

Well, specifically, though, we're going to do a show on this article that was on Inman News Features.

We're big fans of Inman, by the way i've been friends with brad since the 90s yes that's scary anyway so

it's called the new normal what if everyone just stops paying for leads it almost sounds like a challenge

right why don't we all just stop paying for leads actually question isn't it in my mind the way

this reads it's like someone's been listening to our podcast.

That's basically when you guys are in a long-time listeners, Julie's going to start reading

this article.

We're going to stop and we're going to comment.

And if you aren't an inman subscriber, then we're going to essentially read this article

to you, not all of it, but most of it. And then we're going to go through it and we're going to essentially prove to you of some of the statistics that they're going to be

sharing why there's essentially the buying leads business model is dead. If not dead, it's dying.

And the result is going to be what Julie and I have been trying to get all of you to do forever,

...