Upper Deck President Jason Masherah Joins to Discuss the $4.25M Michael Jordan Card Sale, Authentication Risks & Undervalued Markets

Sports Cards Nonsense

Hobbies, Leisure

4.5 • 1K Ratings

🗓️ 27 April 2026

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

Upper Deck President Jason Masherah joins the show to break down one of the biggest moments in hobby history, the $4.25M Michael Jordan card sale. We dive into what makes this card so iconic, why it continues to set records decades later, and what it says about the current market. Jason also pulls back the curtain on sports memorabilia authentication, including how to spot real from fake, why authentication matters more than ever, and the risks collectors are taking without even realizing it. Plus, we get into: The most undervalued areas of the hobby right now How Upper Deck approaches scarcity, pricing, and collectors Why some memorabilia may actually be a better value than cards today And what the future of the hobby could look like If you collect cards or memorabilia, this is a must-listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Before we jump into today's episode, quick shout out to our sponsor eBay Live.
0:04.3	If you think eBay is just a marketplace, you're missing a whole side of it. eBay Live is where real-time excitement means rare, exclusive, hard-to-find cards and collectibles. You can watch live auctions, catch exclusive drops, and buy directly from trusted. And quite frankly, the best sellers like myself, while it's all happening it feels like a show not just shopping with
0:20.8	great hosts the aforementioned me creators and streamers plus everything's backed by ebay's protections
0:26.0	and authenticity guarantees to check it out download the ebay app tap the ebay live button right under
0:31.5	the search bar make sure you follow obviously sports cards nonsense let's get back to your show
0:35.7	brick and mortar stores are these neighborhood communities yeah that's where most people get introduced where at least that's what it was
0:41.5	and we've seen a huge number of stores open up over the last 10 years and now there are people saying
0:48.4	we don't have product for you well way well this is I'm not going to lie to you, people.
0:56.6	This is going to be an interesting show because it was something that we had in the
1:00.2	works for a little bit with everything going on with Mike's family, which, again,
1:05.4	thoughts and prayers going out to everything going on over there.
1:08.4	But it kind of threw things off.
1:10.7	And I blame Mike for this.
1:11.9	We can make these jokes. It's fine. He doesn't have a, I'm getting stared at like, oh, too far, buddy.
1:16.2	You're talking about somebody who just had a passing. So here's what's going on. Alex from
1:21.7	Clever Cuban Cards is here with me. Hello, hello. But we have a special guest with us. And this is
1:26.7	even more fun.
1:33.0	Jason Mosherah, the president of Upper Deck, has joined us in studio.
1:36.4	He is here in Nashville, Gallatin, Tennessee.
1:37.8	How are you, Jason?
1:38.8	I'm good.
1:41.3	How many in studio guests do you get?
	...

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