In an episode, you’ve all been waiting for Rob shares the latest hacks, updates and insider secrets directly from Facebook to Improve your engagement and reach on social media. Listen in and learn the top 7 tips on how to gain an unfair advantage on your competition by gaining more followers and going viral on the world’s largest social media platform. KEY TAKEAWAYS Aim to produce 15-30 second long hard-hitting, high impact and high engagement videos that are disruptive and valuable and attract new followers that will trickle down into loyal followers that will consume your longer-form content Go wider with your audience if you want to build a bigger and newer audience. Generalise your content to get more people with 30 seconds to 3 minute videos to scale your audience and gain more followers High impact content with lots of professional imagery will attract more views and people love to be intrigued and will be pulled into your video. To keep them watching aim to stand out with contrarian views that disrupt the norm.    Facebook’s algorithm will prioritise 3 minute+ or serialised content. In the Facebook Creator Studio you can analysis your reach with insights on video performance across all metrics. Loyalty score is determined by your growth in followers, returning users and completed views. This data can help to give you insights on the quality of your content, how to target the demographic of your loyal followers and increase retention.   To increase engagement your goal is to get viewing users beyond the minute mark. To do this, always have a sexy title, transparency on what’s coming up and tease what you’re going to cover towards the end.   Engagement can be determined as ANY interaction with your post, video or story. Using in-house Facebook story tools you can customise and tailor stories for increased engagement which will lead to a user discovering more of your content.   To improve your reach and shares always post your content in relevant niche Facebook groups and pages as well as tagging in your guest or co-creator.    Facebook insights will help you to determine your top performing videos which you can then use to model future content on and also use them as a basis for ad content.    BEST MOMENTS “Deeper and longer-form videos should be used to engage with your existing audience” “Anyone that doesn’t know you won’t want to watch a 30-minute long video” “Instagram Reels is essential TikTok for Facebook.” “Use portrait format to increase mobile real-estate and attract more attention”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com