Welcome to the most nutritious hour of business talk all week.

This is Coffee Break with Game Changers, presented by SAP.

The best run business is run SAP.

Your host and moderator is Bonnie D. Graham.

You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.

Now, here's Bonnie D. Graham.

Welcome, welcome, welcome.

And if you want to run with the game changers you are in the right place i can guarantee that

today's buzz cloud and marketing how do they fit together i have exciting news the cloud is bringing

one of the biggest opportunities ever for the future of marketing but wait before you get all

excited along with that opportunity comes big challenges and a lot of work. So I have some key

questions to ask you for your organization, your marketing organization. Have you started

developing a digital marketing strategy and a platform makeover yet? Okay, here's another one.

Are you prepared to shift into a totally customer-focused culture? That's a tough one.

And third question, do you have the right talent on board yet? That could be a deal breaker.

Before your marketing organization can play well and win big, and that's what it's all about in this

burgeoning sandbox, I like to call it, you need to know what future success will look like

and what it takes to get there. Big question of the day is, are you ready? Okay, I have a panel

of experts who are going to help you figure out what you need to do to get there and what it's

going to look like. First up on the panel is a returning guest on coffee break. His name is Florian Brody.

He's a managing partner at Brody and Partners and a principal at the Halo agency.

And Florian sent me, my goodness, I think it's the first time we've had William Shakespeare

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