Unveiling Sales Success: Darleen Priday's Transformational Journey

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 16 November 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Meet Darleen Priday, a former fashion industry insider turned sales expert, who now uses her unique set of transferable skills to assist entrepreneurs in finding the right solutions for their business. We chat about her journey from the fashion world to launching her own successful consulting business, DP Consults, and her keen instinct in identifying the difference between an entrepreneur's perceived need for a salesperson or virtual assistant, and their actual need for clear guidance.In our conversation with Darleen, we unpack the complexities of sales techniques and the art of relationship-building. Are you letting fear stand in the way of your success? Darleen suggests looking at sales calls as an opportunity for discovery, not just a platform for information sharing. She offers insightful advice on identifying your niche target market and shares her recommended daily practices to enhance the sales process. We don't stop there! Darleen takes us through the importance of having a solid follow-up process, making every interaction with your prospect meaningful and authentic. We explore the tools and programs that can streamline your sales process and discuss the art of gracefully handling errors. Darleen also shares her wisdom on overcoming sales objections, building strategic partnerships, and empowering your clients. So, are you ready to trust your instincts and take the leap? Tune in and get ready to elevate your sales journey!https://dp-consults.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to your brand amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a
0:11.5	difference.
0:19.0	It is a thrill to have Darlene per day on the show for DP consults. Darlene, you have a really great way that you approach your career and what you help teach
0:25.1	people and sales and business development and it's something on the PR side I'm
0:29.1	always interested in talking about as well is making sure you're being really
0:32.3	authentic because I think so
0:34.0	much of the time we see all these messages how to sell how to market yourself and it's
0:39.2	this formula that might not be authentic for everybody so I'm really excited to dive in and talk about this with you today so
0:45.0	thank you for being here thank you so much for having me
0:48.1	yeah so you have a background in sales and business development Can you talk about how you got into that?
0:55.2	What excited you about that career path?
0:58.1	Sure.
0:59.1	You know, it's funny because I don't know a lot of people
1:01.0	that just sent out to be in sales, right?
1:04.4	It's tough, it's rewarding, it's everything, but I went to college for fashion
1:10.3	marketing and I was in the fashion industry for several years but I started in
1:16.4	retail when I was like 17 going through it you know high school and so I always had a retail, so that's part of where the selling came in and really my philosophy was helping people.
1:30.0	So I loved to be able to help people find what they need or make somebody feel like they
1:36.4	look good and that type of thing.
1:38.5	After college, I was a buyer product developer, all of the importer, just everything, but in looking back,
1:48.9	knowing what I know now, sales was always that thread that no matter what position I had no matter what
	...

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