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The Indicator from Planet Money

Unveiling our mascot's new name and merch!

The Indicator from Planet Money

NPR

Business

4.79.5K Ratings

🗓️ 3 June 2024

⏱️ 11 minutes

🧾️ Download transcript

Summary

MERCH! You asked for it. We got it. After rebranding our podcast earlier this year, we decided it was time to create our own merch. On today's show, a brief oral history of early merch, how to score an Indicator t-shirt, and the winning name of our new mascot.

• Preorder the t-shirt now at shopnpr.org/indicator
• Sign up for Planet Money+ to access more Indicator merch

Related episodes:
Name our mascot. No, really (Apple / Spotify)
Planet Money Makes a T-shirt

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Transcript

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0:00.0

NPR.

0:03.0

This is the

0:05.0

This is the indicator

0:12.0

This is the indicator from Planet Money, I'm Wealin Wong.

0:15.0

And I'm Adrian Ma.

0:16.0

And I'm Darren Woods.

0:17.0

And we have some news.

0:19.0

Many weeks and over 300 emails later,

0:22.0

we have chosen a name for the alligator that is our new

0:25.7

indicator mascot. And we'll be doing our big reveal at the end of this episode but first

0:31.6

we wanted to address something else that lots of listeners asked about.

0:35.8

And that is merch.

0:37.8

Yeah, you are some merch hungry listeners.

0:40.3

We heard people wanting t-shirts and tote bags and hats the wicks.

0:45.0

Now I've screen printed a shirt or two in my day, but I don't know how to mass produce a shirt and sell it.

0:52.0

So that got us curious about the business of merch, especially

0:56.6

concert merch, you know, one of the OG categories of merch.

1:00.5

So we thought we tracked down a well-known veteran of the music swag scene, Doc McKee.

1:05.8

He's the longtime manager of the rock band Kiss, which is notorious where it's over-the-top

1:11.4

pyrotechnic-filled performances but also known for being a merchandising

1:16.4

juggernaut.

1:17.4

We sell everything.

...

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