Untangling Your Value Maze

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 8 November 2021

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My personal biggest take-away from Inner Circle mastermind. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Russell Brunson shared insights on simplifying the value ladder concept. He mentioned waking up in a good mood and reflected on the evolving complexity of his value ladder over time. He encouraged listeners to start with his "Dotcom Secrets" book and outlined the concept of the value ladder, emphasizing the importance of providing value at each step to guide customers through the journey. Drawing parallels with dating, he explained how building relationships progresses through providing incremental value. Russell admitted that despite his efforts, his own value ladder had become convoluted, leading to the need for restructuring. He discussed the challenges of letting go of beloved programs to streamline the value ladder and create a clearer path for customers. Russell highlighted the benefits of a well-defined value ladder, including improved scalability and customer acquisition. He urged listeners to assess their own value ladder and make necessary adjustments to avoid a maze-like structure. Finally, he emphasized the value of self-coaching through these processes, akin to having a consultant. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Do we really need another computer?
0:02.0	One that's faster, more powerful.
0:04.0	Not everyone does.
0:05.0	But to reinvent music using a neural processor,
0:08.0	work off the grid with all-day battery,
0:10.0	or bring your vision to life with AI-powered co-creator,
0:12.0	then a copilot Plus PC can make a difference.
0:15.0	A powerful AI computer is not for everyone.
0:18.0	But if you're trying to change the world,
0:20.0	even if just your own,
0:21.1	we built one for you. Microsoft co-pilot plus PCs powered by Snapchat, the fastest, most intelligent
0:26.7	Windows PCs ever. Bachelor life varies with you switching settings. What's up everybody? This is Russell
0:31.6	Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys are an amazing today.
0:36.1	I woke up in a good mood today, which is funny
0:37.9	because yesterday I woke up in a bad mood. So anyway, I feel great today, which is awesome.
0:41.9	So I want to jump into a podcast episode about what I'm working on. It's interesting, like,
0:47.2	the first time I introduced this concept of the value ladders inside the dot-com seekers book.
0:51.0	And what's interesting is that it's probably similar for me and for you,
0:54.4	over the years, the more I do it and the more process I create, the more jacked in my value ladder
0:58.2	gets. It goes from me to a value ladder to a value maze, to its value like puzzle. And it just
1:02.2	gets more more confusing. And, you know, meeting back land a circle after two years off.
1:06.7	I had this big realization that like I've done it once again. My value ladder is amazed and I need to step back, clean it up.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Russell Brunson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Russell Brunson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.